{"id":10048,"date":"2021-07-05T08:10:09","date_gmt":"2021-07-05T08:10:09","guid":{"rendered":"https:\/\/heritagecruises.com\/?p=10048"},"modified":"2021-07-05T08:16:27","modified_gmt":"2021-07-05T08:16:27","slug":"bach-thai-buoi-bac-thay-xay-dung-nhan-hieu-va-thuong-hieu","status":"publish","type":"post","link":"https:\/\/heritagecruises.com\/vi\/bach-thai-buoi-bac-thay-xay-dung-nhan-hieu-va-thuong-hieu\/","title":{"rendered":"B\u1ea1ch Th\u00e1i B\u01b0\u1edfi: B\u1eadc th\u1ea7y x\u00e2y d\u1ef1ng nh\u00e2n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Doanh nh\u00e2n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi (1874 – 1932)<\/p>\n

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Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m, c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb trong ra ngo\u00e0i: kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 h\u00e0i l\u00f2ng, kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i th\u1ecfa m\u00e3n v\u01b0\u1ee3t mong \u0111\u1ee3i nh\u1edd d\u1ecbch v\u1ee5 t\u1eeb t\u00e2m ch\u1ea1m ch\u1ea1m x\u00fac.<\/p>\n<\/blockquote>\n

Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u1ee7a doanh nh\u00e2n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi (1874 – 1932) r\u1ea5t \u0111\u01a1n gi\u1ea3n. C\u1ee5 kh\u00f4ng ch\u1ec9 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra phong tr\u00e0o \u201cng\u01b0\u1eddi ta \u0111i t\u00e0u ta\u201d. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u1ee5 kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n b\u00e1n m\u1ed9t c\u00e2u chuy\u1ec7n. N\u1ed5i b\u1eadt trong \u0111\u00f3 l\u00e0 c\u00e1i t\u00ean c\u1ee7a con t\u00e0u B\u00ecnh Chu\u1ea9n, k\u00eau g\u1ecdi \u0111o\u00e0n k\u1ebft c\u1ee7a gi\u1edbi c\u00f4ng th\u01b0\u01a1ng, ch\u1ea5n h\u01b0ng th\u01b0\u01a1ng tr\u01b0\u1eddng, c\u1ed5 \u0111\u1ed9ng th\u1ef1c nghi\u1ec7p v\u00e0 m\u1ed9t tinh th\u1ea7n d\u00e2n t\u1ed9c v\u00ec ngh\u0129a l\u1edbn h\u01a1n c\u1ea3 kinh doanh thu\u1ea7n t\u00fay v\u00ec l\u1ee3i nhu\u1eadn.<\/p>\n

C\u1ee5 ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ecf neo, c\u1edd v\u00e0ng, 3 ng\u00f4i sao. M\u00e0u v\u00e0ng t\u01b0\u1ee3ng tr\u01b0ng m\u00e1u \u0111\u1ecf da v\u00e0ng ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c nh\u1eadn ra \u1edf kh\u1eafp x\u1ee9 B\u1eafc K\u1ef3 v\u00e0 B\u1eafc – Trung – Nam, khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c v\u00e0 c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac. \u0110\u1ea5y c\u0169ng ch\u00ednh l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00e1c \u00f4ng l\u1edbn hi\u1ec7n nay nh\u01b0 Apple, Nike hay McDonald\u2019s \u0111ang th\u00e0nh c\u00f4ng.<\/p>\n

Nh\u00e2n hi\u1ec7u<\/strong><\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t thi\u00ean t\u00e0i trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Giang h\u1ea3i lu\u00e2n thuy\u1ec1n B\u1ea1ch Th\u00e1i c\u00f4ng ty, c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi c\u00f2n l\u00e0 m\u1ed9t b\u1eadc th\u1ea7y trong x\u00e2y d\u1ef1ng\u00a0th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\u00a0\u201ct\u00e0u B\u01b0\u1edfi\u201d.<\/p>\n

V\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi trong nhi\u1ec1u l\u0129nh v\u1ef1c tr\u01b0\u1edbc khi l\u1ea5n s\u00e2n sang \u0111\u00f3ng t\u00e0u, v\u1eadn t\u1ea3i thu\u1ef7 v\u00e0 sau n\u00e0y l\u00e0 khai m\u1ecf, c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh kh\u00e1t v\u1ecdng l\u1edbn c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb cho h\u00e0nh kh\u00e1ch \u0111i t\u00e0u v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Cao h\u01a1n m\u1ee5c ti\u00eau kinh doanh, \u0111\u00f3 c\u00f2n l\u00e0 n\u1ed7 l\u1ef1c t\u1ea1o ra t\u1ea7ng l\u1edbp t\u01b0 b\u1ea3n d\u00e2n t\u1ed9c y\u00eau \u0111\u1ea5t n\u01b0\u1edbc, \u0111au n\u1ed7i \u0111au d\u00e2n t\u1ed9c, kh\u00e1t khao d\u00e2n qu\u1ed1c ph\u00fa c\u01b0\u1eddng d\u00e0nh \u0111\u1ed9c l\u1eadp.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t nh\u00e0 qu\u00fd t\u1ed9c Vi\u1ec7t y\u00eau n\u01b0\u1edbc, c\u00f3 ti\u1ebfng n\u00f3i m\u1ea1nh m\u1ebd trong c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 H\u1ed9i Khai Tr\u00ed Ti\u1ebfn \u0110\u1ee9c, th\u1ec3 hi\u1ec7n vai tr\u00f2 m\u1ed9t qu\u00fd t\u1ed9c Vi\u1ec7t th\u00e0nh t\u00edn, \u0111\u1ea1o ngh\u0129a v\u00e0 tr\u00e1ch nhi\u1ec7m, ra b\u00e1o c\u1ea5t ti\u1ebfng n\u00f3i \u0111\u1ed3ng b\u00e0o, gi\u00e3i b\u00e0y v\u1edbi nh\u00e0 c\u1ea7m quy\u1ec1n Ph\u00e1p, s\u1ee9 m\u1ec7nh c\u1ee7a nh\u00e2n hi\u1ec7u l\u00e0 khai d\u00e2n tr\u00ed, ch\u1ea5n d\u00e2n tr\u00ed, h\u1eadu d\u00e2n sinh theo g\u01b0\u01a1ng c\u1ee5 Phan B\u1ed9i Ch\u00e2u.<\/p>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh \u201ctruy\u1ec1n b\u00e1\u201d nh\u1eefng th\u00f4ng \u0111i\u1ec7p, kh\u1eb3ng \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n trong gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1i hi\u1ec7u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng<\/strong><\/p>\n

Trong b\u00e0i n\u00e0y, t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 k\u1ebft h\u1ee3p nh\u00e2n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u cho danh ti\u1ebfng c\u00e1 nh\u00e2n v\u00e0 uy t\u00edn c\u00f4ng ty c\u1ee7a b\u1eadc th\u1ea7y c\u00f3 t\u00e2m, t\u1ea7m v\u00e0 t\u00e0i. C\u1ee5 l\u00e0 ng\u01b0\u1eddi c\u1ee7a nh\u1eefng ch\u1eef \u201c\u0111\u1ea7u ti\u00ean\u201d trong kinh doanh, ch\u1eef \u201cNo.1\u201d trong qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u1edf Vi\u1ec7t Nam trong su\u1ed1t 30 n\u0103m \u0111\u1ea7u th\u1ebf k\u1ef7 20.<\/p>\n

\"\"<\/p>\n

Con t\u00e0u Heritage B\u00ecnh Chu\u1ea9n l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb “vua t\u00e0u thu\u1ef7” B\u1ea1ch Th\u00e1i B\u01b0\u1edfi<\/em><\/p>\n

C\u1ee5 l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng chi\u1ebfc t\u00e0u thu\u1ef7 \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam n\u0103m 1919, ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ea7u ti\u00ean l\u1eadp ra \u0111\u1ed9i t\u00e0u thu\u1ef7 ch\u1edf kh\u00e1ch tr\u00ean s\u00f4ng (1916) v\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean kh\u1edfi x\u01b0\u1edbng phong tr\u00e0o ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t qua l\u1eddi k\u00eau g\u1ecdi \u201cng\u01b0\u1eddi Vi\u1ec7t \u0111i t\u00e0u Vi\u1ec7t\u201d.<\/p>\n

Ngh\u1ec7 thu\u1eadt qu\u1ea3ng c\u00e1o c\u1ee7a c\u1ee5 B\u1ea1ch l\u00e0 \u201cnh\u1eb1m tr\u1ef1c di\u1ec7n\u201d v\u00e0o n\u01a1i s\u00e2u th\u1eb3m c\u1ee7a tr\u00e1i tim m\u1ed7i kh\u00e1ch h\u00e0ng – \u201cl\u00f2ng y\u00eau n\u01b0\u1edbc v\u00e0 t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c\u201d. V\u00e0o n\u0103m 1916, t\u1ea1i H\u1ea3i Ph\u00f2ng, c\u00f9ng v\u1edbi vi\u1ec7c l\u1eadp ra doanh nghi\u1ec7p \u0111\u00f3ng t\u00e0u mang t\u00ean Giang h\u1ea3i lu\u00e2n thuy\u1ec1n B\u1ea1ch Th\u00e1i c\u00f4ng ty, c\u1ee5 kh\u00f4ng ch\u1ecdn m\u1ed9t logo cho th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1eb3n m\u1ed9t l\u00e1 c\u1edd hi\u1ec7u m\u00e0u v\u00e0ng v\u1edbi h\u00ecnh m\u1ecf neo v\u00e0 ba ng\u00f4i sao.<\/p>\n

Theo t\u00e0i li\u1ec7u, m\u00e0u v\u00e0ng c\u1ee7a l\u00e1 c\u1edd t\u01b0\u1ee3ng tr\u01b0ng cho m\u00e0u da ng\u01b0\u1eddi Vi\u1ec7t, m\u1ecf neo th\u1ec3 hi\u1ec7n l\u0129nh v\u1ef1c kinh doanh h\u00e0ng h\u1ea3i, ba ng\u00f4i sao t\u01b0\u1ee3ng tr\u01b0ng cho ba mi\u1ec1n B\u1eafc – Trung – Nam c\u1ee7a x\u1ee9 An Nam, th\u1ec3 hi\u1ec7n \u00fd ch\u00ed th\u1ed1ng nh\u1ea5t qu\u1ed1c gia c\u1ee7a to\u00e0n th\u1ec3 d\u00e2n Vi\u1ec7t.<\/p>\n

T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ea1nh tranh phi gi\u00e1 c\u1ea3<\/strong><\/p>\n

Khi b\u01b0\u1edbc v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c kinh doanh m\u1edbi m\u1ebb l\u00e0 ng\u00e0nh v\u1eadn t\u1ea3i \u0111\u01b0\u1eddng s\u00f4ng, c\u1ee5 B\u1ea1ch thu\u00ea l\u1ea1i ba chi\u1ebfc t\u00e0u c\u1ee7a h\u00e3ng t\u00e0u Ph\u00e1p A.R. Marty. Vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee5 l\u00e0m sau khi thu\u00ea l\u1ea1i l\u00e0 \u0111\u1eb7t t\u00ean Vi\u1ec7t cho ba con t\u00e0u, vi\u1ebft t\u00ean t\u00e0u tr\u00ean nh\u1eefng t\u1ea5m bi\u1ec3n k\u00edch th\u01b0\u1edbc l\u1edbn treo d\u1ecdc m\u1ea1n t\u00e0u. Kh\u00e1ch \u1edf tr\u00ean b\u1edd nh\u00ecn t\u1eeb xa \u0111\u00e3 mu\u1ed1n xu\u1ed1ng \u0111\u1ec3 h\u01b0\u1edfng ni\u1ec1m h\u00e3nh di\u1ec7n t\u1ef1 h\u00e0o \u0111\u01b0\u1ee3c \u0111i tr\u00ean nh\u1eefng con t\u00e0u T\u00e2y mang t\u00ean Vi\u1ec7t.<\/p>\n

Trong kinh doanh v\u1eadn t\u1ea3i thu\u1ef7, c\u1ee5 B\u1ea1ch ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi hai \u0111\u1ed1i th\u1ee7 r\u1ea5t m\u1ea1nh v\u00e0 \u0111\u00e1ng g\u1eddm. \u0110\u00f3 l\u00e0 c\u00e1c ch\u1ee7 t\u00e0u ng\u01b0\u1eddi Kh\u00e1ch (t\u1ee9c ng\u01b0\u1eddi Hoa) v\u00e0 ng\u01b0\u1eddi Ph\u00e1p. Cu\u1ed9c \u0111\u1ee5ng \u0111\u1ed9 kh\u00f4ng c\u00e2n s\u1ee9c \u0111\u00e3 x\u1ea3y ra. C\u1ee5 B\u1ea1ch h\u1ea1 gi\u00e1 v\u00e9 xu\u1ed1ng m\u1ed9t th\u00ec ng\u01b0\u1eddi Hoa h\u1ea1 gi\u00e1 v\u00e9 xu\u1ed1ng hai. C\u00e1c ch\u1ee7 t\u00e0u ng\u01b0\u1eddi Hoa l\u1ea1i tr\u01b0\u1eddng v\u1ed1n v\u00e0 \u0111\u00e3 quy\u1ebft ch\u00ed \u0111\u00e1nh b\u1ea1i B\u1ea1ch Th\u00e1i B\u01b0\u1edfi b\u1eb1ng \u0111\u1ee7 m\u1ecdi c\u00e1ch.<\/p>\n

Trong t\u00ecnh th\u1ebf \u0111\u00f3, B\u1ea1ch Th\u00e1i B\u01b0\u1edfi \u0111\u00e3 ngh\u0129 t\u1edbi m\u1ed9t th\u1ee9 \u201cv\u0169 kh\u00ed\u201d phi gi\u00e1 c\u1ea3 m\u00e0 ng\u01b0\u1eddi ngo\u1ea1i qu\u1ed1c kh\u00f4ng th\u1ec3 c\u00f3 khi l\u00e0m \u0103n tr\u00ean \u0111\u1ea5t Vi\u1ec7t. \u0110\u00f3 l\u00e0 tinh th\u1ea7n d\u00e2n t\u1ed9c, y\u00eau n\u01b0\u1edbc trong m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 h\u00e0nh kh\u00e1ch tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, t\u1ea1o ra s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u1ee5 B\u1ea1ch cho ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c b\u1ebfn t\u00e0u, ng\u00e0y nay g\u1ecdi l\u00e0 nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb, d\u00f9ng l\u1eddi n\u00f3i n\u00eau r\u00f5 nh\u1eefng thi\u1ec7t th\u00f2i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, k\u00eau g\u1ecdi v\u1ec1 t\u00ecnh \u0111\u1ed3ng b\u00e0o, tinh th\u1ea7n t\u01b0\u01a1ng th\u00e2n t\u01b0\u01a1ng \u00e1i. C\u1ee5 cho treo tr\u00ean m\u1ed7i t\u00e0u m\u1ed9t c\u00e1i \u1ed1ng b\u01a1, v\u00e0 tuy\u00ean b\u1ed1 ai th\u1ea5y vi\u1ec7c l\u00e0m c\u1ee7a c\u1ee5 l\u00e0 \u0111\u00e1ng khuy\u1ebfn kh\u00edch th\u00ec b\u1ecf nh\u1eefng \u0111\u1ed3ng xu l\u1ebb v\u00e0o \u0111\u00f3, gi\u00fap cho ch\u1ee7 t\u00e0u gi\u1ea3m l\u1ed7.<\/p>\n

K\u1ebft qu\u1ea3, kh\u00f4ng ch\u1ec9 thu \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed3ng ti\u1ec1n thi\u1ec7n nguy\u1ec7n t\u1ea1i ch\u1ed7, m\u00e0 c\u1ee5 B\u1ea1ch c\u00f2n l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c h\u00e0nh kh\u00e1ch d\u1ea7n d\u1ea7n b\u1ecf t\u00e0u Hoa m\u00e0 \u0111i t\u00e0u Vi\u1ec7t. V\u1eady l\u00e0 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi \u0111\u00e3 s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng tinh th\u1ea7n d\u00e2n t\u1ed9c trong t\u00e2m huy\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t v\u0169 kh\u00ed \u201cl\u00e0nh m\u1ea1nh\u201d \u0111\u1ec3 chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/p>\n

\"\"<\/p>\n

Chi\u0323 Ba\u0323ch Que\u0302\u0301 Hu\u031bo\u031bng (cha\u0301u cu\u0323) cu\u0300ng cho\u0302\u0300ng va\u0300 o\u0302ng Pha\u0323m Ha\u0300 (\u00e1o tr\u1eafng) be\u0302n cha\u0302n dung cu\u0323 Ba\u0323ch Tha\u0301i Bu\u031bo\u031b\u0309i tre\u0302n t\u00e0u Heritage Bi\u0300nh Chua\u0302\u0309n.<\/em><\/p>\n

Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/p>\n

C\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi c\u00f3 quan h\u1ec7 r\u1ed9ng v\u1edbi b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng. Nhi\u1ec1u b\u00e1o \u0111\u01b0\u01a1ng th\u1eddi nh\u01b0 Nam Phong, L\u2019Eveil Economique de l\u2019Indochine, La Jeune Asie\u2026 \u0111\u1ec1u c\u00f3 nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e2n hi\u1ec7u c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi.<\/p>\n

C\u1ee5 c\u0169ng t\u1eadn d\u1ee5ng nh\u00e0 in c\u1ee7a minh \u0111\u1ec3 ra b\u00e1o Khai H\u00f3a. Ph\u1ea3i n\u00f3i, c\u1ee5 c\u00f3 quan h\u1ec7 t\u1ed1t v\u1edbi b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng. M\u1ed7i khi m\u1edf tuy\u1ebfn \u0111\u01b0\u1eddng m\u1edbi c\u1ee5 \u0111\u1ec1u g\u1eedi c\u00e1o b\u1ea1ch r\u1ea5t v\u0103n minh, nay g\u1ecdi l\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, hay cho \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eadt b\u00e1o ti\u1ebfng Ph\u00e1p b\u1eb1ng ti\u1ebfng Ph\u00e1p v\u00e0 c\u00e1c b\u00e1o, t\u1ea1p ch\u00ed ti\u1ebfng Vi\u1ec7t th\u00ec b\u1eb1ng ti\u1ebfng Vi\u1ec7t v\u1edbi h\u00ecnh th\u1ee9c ki\u1ec3u d\u1ea1ng th\u01a1 l\u1ee5c b\u00e1t r\u1ea5t d\u1ec5 nh\u1edb, d\u1ec5 thu\u1ed9c v\u00e0 d\u1ec5 g\u00e2y k\u00edch th\u00edch s\u1eed d\u1ee5ng cho ng\u01b0\u1eddi d\u00e2n.<\/p>\n

“C\u00e1o b\u1ea1ch<\/em><\/strong><\/p>\n

Nay xin k\u00ednh kh\u1ea3i m\u1ea5y nh\u1eddi,<\/em><\/p>\n

\u0110\u1ec3 tr\u00ecnh qu\u00fd kh\u00e1ch c\u00e1c ng\u00e0i \u0111\u1ed3ng bang.<\/em><\/p>\n

B\u1ea3n h\u00e3ng th\u00eam c\u00f3 \u201cSong giang\u201d,<\/em><\/p>\n

L\u00e0 t\u00e0u ki\u00ean c\u1ed1 ch\u1ec9nh trang t\u1ed1t l\u00e0nh.<\/em><\/p>\n

B\u1ea9y tr\u0103m m\u00e3 l\u1ef1c t\u1ed1c h\u00e0nh,<\/em><\/p>\n

Ch\u1edf h\u01a1n ngh\u00ecn t\u1ea5n kh\u00f4ng ch\u00e0nh kh\u00f4ng nghi\u00eang.<\/em><\/p>\n

C\u1eeda n\u00e0o gh\u00e9 c\u0169ng b\u00ecnh y\u00ean,<\/em><\/p>\n

M\u1edbn n\u00f4ng m\u00e0 nh\u1eb9 kh\u00f4ng phi\u1ec1n n\u01b0\u1edbc khan”.<\/em><\/p>\n

C\u00f3 l\u1ebd c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi l\u00e0 doanh nh\u00e2n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed Vi\u1ec7t Nam c\u00f3 nh\u00e0 in v\u00e0 t\u1edd b\u00e1o ri\u00eang c\u1ee7a minh, ngo\u00e0i s\u1ee9 m\u1ec7nh ri\u00eang c\u1ee7a t\u1edd b\u00e1o, c\u0169ng c\u00f3 ph\u1ea7n qu\u1ea3ng b\u00e1 cho \u201ct\u00e0u B\u01b0\u1edfi\u201d. Sau khi \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng \u0110\u00f4ng Kinh \u1ea5n qu\u00e1n \u0111\u1ec3 kinh doanh m\u1ea3ng v\u0103n ho\u00e1. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a phong tr\u00e0o th\u1ef1c nghi\u1ec7p m\u00e0 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi ph\u00e1t \u0111\u1ed9ng v\u00e0 c\u1ed5 su\u00fd ch\u1ec9 c\u1ed1t l\u00e0m gi\u00e0u “v\u00ec d\u00e2n gi\u00e0u th\u00ec n\u01b0\u1edbc m\u1edbi m\u1ea1nh”.<\/p>\n

N\u0103m 1921, B\u1ea1ch Th\u00e1i B\u01b0\u1edfi cho ra \u0111\u1eddi t\u1edd b\u00e1o h\u00e0ng ng\u00e0y mang t\u00ean Khai h\u00f3a nh\u1eadt b\u00e1o v\u1edbi t\u00f4n ch\u1ec9: “M\u1ed9t l\u00e0, gi\u00fap \u0111\u1ed3ng b\u00e0o ta t\u1ef1 khai ho\u00e1, d\u1ea1y b\u1ea3o l\u1eabn nhau, m\u1edf mang con \u0111\u01b0\u1eddng th\u1ef1c nghi\u1ec7p. Hai l\u00e0, gi\u00e3i b\u00e0y c\u00f9ng Ch\u00ednh ph\u1ee7 b\u1ea3o h\u1ed9 nh\u1eefng y\u00eau c\u1ea7u thi\u1ebft th\u1ef1c, ch\u00ednh \u0111\u00e1ng c\u1ee7a qu\u1ed1c d\u00e2n. Ba l\u00e0, di\u1ec5n gi\u1ea3i nh\u1eefng \u00fd ki\u1ebfn, nh\u1eefng l\u1ee3i \u00edch, t\u00e1c h\u1ea1i c\u1ee7a c\u00e1c c\u00f4ng vi\u1ec7c Ch\u00ednh ph\u1ee7 \u0111ang l\u00e0m…”.<\/p>\n

\u0110\u1ec9nh c\u1ee7a ch\u00f3p trong t\u1ea1o marketing truy\u1ec1n mi\u1ec7ng<\/strong><\/p>\n

C\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi lu\u00f4n coi kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng trung t\u00e2m c\u1ee7a qu\u1ea3ng c\u00e1o. C\u1ee5 \u0111\u00e3 s\u00e1ng t\u00e1c, \u0111\u00e3 l\u00e0m n\u00ean nh\u1eefng b\u00e0i, nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u01a1i d\u1eady \u0111\u01b0\u1ee3c trong h\u1ecd ni\u1ec1m t\u1ef1 h\u00e0o t\u1ef1 t\u00f4n d\u00e2n t\u1ed9c. Hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, l\u1ea1i c\u00e0ng hi\u1ec3u r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u1ee5 B\u1ea1ch nh\u01b0 m\u1ed9t chi\u1ebfn t\u01b0\u1edbng tr\u0103m tr\u1eadn tr\u0103m th\u1eafng trong su\u1ed1t ba th\u1eadp k\u1ef7 tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng n\u01b0\u1edbc Vi\u1ec7t.<\/p>\n

Trong s\u00e1ch “Kinh doanh th\u1eddi 1.0”, t\u00f4i vi\u1ebft: \u201cTh\u01b0\u01a1ng hi\u1ec7u \u201cT\u1ea7u B\u01b0\u1edfi\u201d x\u1ee9ng \u0111\u00e1ng l\u00e0 b\u00e0i h\u1ecdc cho c\u00e1c doanh nh\u00e2n Vi\u1ec7t th\u1eddi nay v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 c\u00e1i t\u00e2m c\u00e1i t\u1ea7m c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi v\u1ec1 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1c bi\u1ec7t h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ed9ng th\u00eam tinh th\u1ea7n d\u00e2n t\u1ed9c, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, k\u00eanh ph\u00e2n ph\u1ed1i thu\u1eadn ti\u1ec7n. C\u1ee5 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf \u0111\u1ec3 th\u1ecfa m\u00e3n h\u1ecd, v\u01b0\u1ee3t qua s\u1ef1 mong \u0111\u1ee3i kh\u00e1ch h\u00e0ng, t\u1ea1o ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng.\u201d<\/p>\n

Kinh doanh kh\u00f4ng th\u1ec3 t\u1ed1t v\u1edbi m\u1ed9t c\u00e1i t\u00ean x\u1ea5u<\/strong><\/p>\n

C\u1ee5 B\u1ea1ch \u0111\u1eb7t t\u00ean c\u00e1c con t\u00e0u c\u1ee7a m\u00ecnh lu\u00f4n ng\u1eafn, d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb, \u00fd ngh\u0129a, \u00e2m ti\u1ebft thu\u1ea7n Vi\u1ec7t cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Ba con t\u00e0u \u0111\u1ea7u ti\u00ean c\u1ee5 thu\u00ea c\u1ee7a ch\u00ednh ph\u1ee7 Ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u1ea1i t\u00ean ti\u1ebfng Vi\u1ec7t l\u00e0 Phi Long (Dragon), Phi Ph\u01b0\u1ee3ng (Ph\u00e9nix) v\u00e0 B\u00e1i T\u1eed Long (Fai Tsi Long). C\u1ee5 \u0111\u1eb7t t\u00ean t\u1ea7u theo t\u1ee9 linh, b\u1ed1n con v\u1eadt linh thi\u00eang theo quan ni\u1ec7m ng\u01b0\u1eddi Vi\u1ec7t, nh\u01b0ng kh\u00f4ng c\u00f3 Quy (R\u00f9a), kinh doanh kh\u00f4ng th\u1ec3 t\u1ed1t v\u1edbi m\u1ed9t c\u00e1i t\u00ean x\u1ea5u v\u00e0 h\u00ecnh \u1ea3nh ch\u1eadm ch\u1ea1p, thay v\u00e0o \u0111\u00f3 c\u1ee5 ch\u1ecdn Phi H\u1ed5.<\/p>\n

C\u1ee5 c\u0169ng \u0111\u1eb7t t\u00ean t\u1eebng con t\u00e0u \u0111\u1ea7y h\u00e0m \u00fd th\u1eddi vua H\u00f9ng nh\u01b0 L\u1ea1c Long, H\u1ed3ng B\u00e0ng, c\u00e1c v\u1ecb anh h\u00f9ng d\u00e2n t\u1ed9c, c\u00e1c v\u1ecb vua tr\u1ecb v\u00ec trong l\u1ecbch s\u1eed n\u01b0\u1edbc Vi\u1ec7t: \u0110inh Ti\u00ean Ho\u00e0ng, Gia Long, Minh M\u1ea1ng, T\u1ef1 \u0110\u1ee9c… Ngo\u00e0i ra, t\u00ean t\u00e0u c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1eb7t theo \u0111\u1ecba danh m\u00e0 t\u00e0u ch\u1ea1y \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 nh\u1edb khi ch\u1ea1y chuy\u1ebfn l\u00ean th\u01b0\u1ee3ng du B\u1eafc K\u1ef3 nh\u01b0 Ch\u1ee3 B\u1edd, Ph\u1ed1 Lu, Y\u00ean B\u00e1i, Vi\u1ec7t Tr\u00ec, Tuy\u00ean Quang…<\/p>\n

Khi b\u1ecb c\u1ea1nh tranh v\u1edbi ng\u01b0\u1eddi Hoa hay ng\u01b0\u1eddi Ph\u00e1p, b\u1eaft bu\u1ed9c ph\u1ea3i ch\u1ecdn ng\u00e0y th\u00ec c\u1ee5 xin ch\u1ea1y ng\u00e0y ch\u1eb5n \u00e2m l\u1ecbch v\u00ec c\u1ee5 bi\u1ebft t\u00e2m l\u00fd kh\u00e1ch Vi\u1ec7t kh\u00f4ng th\u00edch \u0111i ng\u00e0y l\u1ebb. G\u1eb7p m\u00f9a tr\u1ea9y h\u1ed9i Ch\u00f9a H\u01b0\u01a1ng, c\u1ee5 m\u1edf th\u00eam tuy\u1ebfn Ph\u1ee7 L\u00fd – B\u1ebfn \u0110\u1ee5c \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch \u0111i v\u00e3n c\u1ea3nh ch\u00f9a, hay th\u00e1ng 8 \u00e2m l\u1ecbch c\u00f3 h\u1ed9i \u0111\u1ec1n Ki\u1ebfp B\u1ea1c, H\u1ea3i D\u01b0\u01a1ng, c\u1ee5 cho t\u0103ng c\u01b0\u1eddng tuy\u1ebfn \u0110\u00e1p C\u1ea7u – Ki\u1ebfp B\u1ea1c\u2026<\/p>\n

D\u1ecbch v\u1ee5 t\u1eeb t\u00e2m<\/strong><\/p>\n

T\u00e0i t\u00ecnh nh\u1ea5t trong c\u00e1ch ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o \u201ct\u00e0u B\u01b0\u1edfi\u201d l\u00e0 c\u1ee5 B\u1ea1ch \u0111\u01b0a h\u00e1t x\u1ea9m l\u00ean t\u1ea7u h\u00e1t gi\u1ea3i tr\u00ed cho kh\u00e1ch. L\u1eddi c\u00e1c b\u00e0i h\u00e1t x\u1ea9m c\u00f3 n\u1ed9i dung k\u00eau g\u1ecdi t\u00ecnh \u0111\u1ed3ng b\u00e0o, t\u01b0\u01a1ng h\u1ed7 gi\u00fap \u0111\u1ee1 nhau, qu\u1ea3ng b\u00e1 nh\u1eb9 nh\u00e0ng t\u1ea1i ch\u1ed7. M\u1ed7i kh\u00e1ch \u0111i t\u00e0u \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1ee5 t\u1eb7ng m\u1ed9t chi\u1ebfc qu\u1ea1t gi\u1ea5y, \u0111\u1ec3 qu\u1ea1t m\u00e1t v\u00e0o m\u00f9a h\u00e8, v\u1eeba l\u00e0m qu\u00e0 l\u01b0u ni\u1ec7m chuy\u1ebfn \u0111i. \u0110\u1ea5y l\u00e0 d\u1ecbch v\u1ee5 h\u01a1n c\u1ea3 mong \u0111\u1ee3i, d\u1ecbch v\u1ee5 t\u1eeb t\u00e2m ch\u1ea1m ch\u1ea1m x\u00fac t\u1ea1o ra c\u00e2u chuy\u1ec7n v\u00e0 marketing lan truy\u1ec1n.<\/p>\n

H\u00e3y nghe m\u1ed9t \u0111o\u1ea1n b\u00e0i x\u1ea9m tr\u00ean t\u00e0u B\u01b0\u1edfi c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, \u0111\u1ec3 th\u1ea5y c\u1ee5 B\u1ea1ch \u0111\u00e3 n\u00e2ng nghi\u1ec7p v\u1ee5 qu\u1ea3ng c\u00e1o l\u00ean m\u1ee9c ngh\u1ec7 thu\u1eadt theo c\u1ea3 ngh\u0129a \u0111en v\u00e0 b\u00f3ng c\u1ee7a t\u1eeb \u0111\u00f3 th\u1ebf n\u00e0o:<\/p>\n

\u201cNhi\u1ec5u \u0111i\u1ec1u ph\u1ee7 l\u1ea5y gi\u00e1 g\u01b0\u01a1ng<\/em><\/p>\n

Ng\u01b0\u1eddi trong m\u1ed9t n\u01b0\u1edbc ph\u1ea3i th\u01b0\u01a1ng nhau c\u00f9ng<\/em><\/p>\n

C\u00f4 kia m\u00e1 \u0111\u1ecf h\u1ed3ng h\u1ed3ng<\/em><\/p>\n

Mu\u1ed1n ra H\u00e0 N\u1ed9i l\u1ea5y ch\u1ed3ng l\u00e0m quan<\/em><\/p>\n

\u0110\u01b0\u1eddng \u0111i hi\u1ec3m tr\u1edf gian nan<\/em><\/p>\n

T\u00e0u \u201cB\u1ea1ch Th\u00e1i B\u01b0\u1edfi\u201d d\u1ecdn \u0111\u00e0ng r\u01b0\u1edbc d\u00e2u\u201d\u2026<\/em><\/p>\n

Khi nh\u1eadn \u0111\u1ecbnh v\u1ec1 \u00f4ng, h\u1ed9i Khai Tr\u00ed Ti\u1ebfn \u0110\u1ee9c cho r\u1eb1ng: \u201cC\u1ee5 l\u00e0 m\u1ed9t b\u1eadc v\u0129 nh\u00e2n \u0111\u1ea5t B\u1eafc, m\u1ed9t b\u1eadc tr\u01b0\u1ee3ng phu n\u01a1i th\u01b0\u01a1ng tr\u01b0\u1eddng m\u00e0 cu\u1ed9c \u0111\u1eddi c\u1ee7a c\u1ee5 \u0111\u00e1ng ph\u00f4 b\u00e0y cho qu\u1ed1c d\u00e2n, s\u1ef1 nghi\u1ec7p c\u1ee7a c\u1ee5 \u0111\u00e1ng l\u00e0m g\u01b0\u01a1ng cho c\u00e1c nh\u00e0 bu\u00f4n b\u00e1n noi theo\u201d. \u1ee8ng Ho\u00e8 Nguy\u1ec5n V\u0103n T\u1ed1 trong H\u1ed9i truy\u1ec1n b\u00e1 qu\u1ed1c ng\u1eef vi\u1ebft v\u1ec1 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi trong t\u1ea1p ch\u00ed \u0110\u00f4ng Thanh l\u00e0 \u201cb\u1eadc anh h\u00f9ng kinh t\u1ebf th\u1ee9 nh\u1ea5t trong kinh t\u1ebf gi\u1edbi n\u01b0\u1edbc nh\u00e0\u201d.<\/p>\n

C\u00f3 c\u00e2u: nh\u1ea5t S\u0129, nh\u00ec Ph\u01b0\u01a1ng, tam X\u01b0\u1eddng, t\u1ee9 B\u01b0\u1edfi. Tuy ch\u1ec9 \u0111\u1ee9ng th\u1ee9 t\u01b0 trong t\u1ee9 h\u1ed5 \u0111\u1ea5t Tr\u00e0ng An, nh\u01b0ng c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ebf h\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t Nam k\u00ednh tr\u1ecdng, c\u1ee5 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc hay cho h\u1eadu th\u1ebf v\u00e0 \u201cvua t\u00e0u thu\u1ef7 Vi\u1ec7t Nam\u201d \u0111\u01b0\u1ee3c gi\u1ea3ng d\u1ea1y trong s\u00e1ch gi\u00e1o khoa l\u1edbp 4 v\u1ec1 g\u01b0\u01a1ng kinh doanh th\u00e0nh c\u00f4ng b\u1eb1ng s\u1ef1 t\u1eed t\u1ebf v\u00e0 tinh th\u1ea7n \u00e1i qu\u1ed1c.<\/p>\n

\u0110\u1ec3 n\u00f3i v\u1ec1 c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi ph\u1ea3i c\u1ea3 cu\u1ed1n s\u00e1ch m\u1edbi n\u00f3i h\u1ebft, ri\u00eang v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e2n hi\u1ec7u t\u00e0u B\u01b0\u1edfi th\u00ec qu\u1ea3 l\u00e0 b\u1eadc th\u1ea7y t\u1eeb th\u1eddi 1.0, nh\u1eefng th\u1ee9 m\u00e0 marketing hi\u1ec7n \u0111\u1ea1i g\u1ecdi l\u00e0 marketing n\u1ed9i dung v\u00e0 \u0111\u1ec9nh c\u1ee7a ch\u00f3p l\u00e0 truy\u1ec1n mi\u1ec7ng.<\/p>\n

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m, c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb trong ra ngo\u00e0i. Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 h\u00e0i l\u00f2ng, kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i th\u1ecfa m\u00e3n, to\u00e0n b\u1ed9 doanh nghi\u1ec7p t\u1eeb ch\u1ee7 \u0111\u1ebfn nh\u00e2n vi\u00ean \u0111\u1ec1u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, th\u1ecfa m\u00e3n h\u1ecd v\u00e0 v\u01b0\u1ee3t qua c\u1ea3 mong \u0111\u1ee3i \u0111\u1ec3 t\u1ea1o marketing truy\u1ec1n mi\u1ec7ng. Ch\u00fang t\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 d\u1ecbch v\u1ee5 t\u1eeb t\u00e2m.<\/p>\n

C\u1ea3m h\u1ee9ng t\u1eeb nh\u00e0 t\u01b0 s\u1ea3n d\u00e2n t\u1ed9c B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, th\u00e0nh t\u00edn, \u0111\u1ea1o ngh\u0129a v\u00e0 tr\u00e1ch nhi\u1ec7m, v\u00e0 k\u1ef7 ni\u1ec7m 100 n\u0103m t\u00e0u B\u00ecnh Chu\u1ea9n, t\u00e0u made-in-Vietnam \u0111\u1ea7u ti\u00ean, do c\u1ee5 thi\u1ebft k\u1ebf, \u0111\u00f3ng m\u1edbi, v\u00e0 h\u1ea1 th\u1ee7y th\u00e0nh c\u00f4ng t\u1ea1i H\u1ea3i Ph\u00f2ng n\u0103m 1919 v\u00e0 Heritage B\u00ecnh Chu\u1ea9n \u0111\u01b0\u1ee3c h\u1ed3i sinh 2019, vi\u1ebft ti\u1ebfp gi\u1ea5c m\u01a1 du thuy\u1ec1n Vi\u1ec7t Nam ra bi\u1ec3n l\u1edbn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh nh\u00e2n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi (1874 – 1932) Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m, c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb trong ra ngo\u00e0i: kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 h\u00e0i l\u00f2ng, kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i th\u1ecfa m\u00e3n v\u01b0\u1ee3t mong \u0111\u1ee3i nh\u1edd d\u1ecbch v\u1ee5 t\u1eeb t\u00e2m ch\u1ea1m<\/p>\n\u0110\u1ecdc th\u00eam<\/a>","protected":false},"author":1,"featured_media":10049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[122,121,94],"tags":[228,219],"_links":{"self":[{"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/posts\/10048"}],"collection":[{"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/comments?post=10048"}],"version-history":[{"count":3,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/posts\/10048\/revisions"}],"predecessor-version":[{"id":10063,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/posts\/10048\/revisions\/10063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/media\/10049"}],"wp:attachment":[{"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/media?parent=10048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/categories?post=10048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heritagecruises.com\/vi\/wp-json\/wp\/v2\/tags?post=10048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}