Lux Cruises Group applies new price policy for new season

Lux-Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises and Heritage Cruises operating in the most scenic bays and archipelagos of Vietnam.


HANOI, VIETNAM – Lux Cruises (a member of Lux Group in Hanoi, Vietnam) applys a new price policy for the low tourist season from 1st June to 30th Sept 2023. This is one of the annual low season promotions aimed at stimulating tourist demand and increasing revenue for the company.

Lux-Cruises is a member of Lux Group, an award-winning Asian travel and hospitality group with more than 20 years delivering authentic and unique experiences.

Lux-Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises and Heritage Cruises operating in the most scenic bays and archipelagos of Vietnam: Halong Bay, Bai Tu Long Bay, Lan Ha Bay (Cat Ba Archipelago), Nha Trang Bay and Phu Quoc Archipelago.

Lux-Cruises started its operations in 2019 and faced a challenging time in tourism due to the Covid-19 pandemic. However, Lux-Cruises has quickly recovered by the quality services and its attractive pricing policies that offered to both domestic and foreign customers.

According to Mr. Ha Pham, the CEO of Lux Group “Lux-Cruises will still offer special discounts during this period: the 10kth customer of the year, Hung King’s Festival, Vietnam Independence Day… as a way to show deeply graceful to all valued customers”.

Lux-Cruises always puts customer and partner satisfaction as the guideline of its activities. With the desire to provide customers with experiences that bring back memories of Vietnam’s heritage and culture. Heritage Cruises draws inspiration from the legacy of the national business man Bach Thai Buoi, who revolutionized water transport on the North Vietnamese rivers. Emperor Cruise, on the other hand, is designed in the royal style of King Bao Dai in the early of 20th century.

Mr Ha Pham emphasizes: “Lux Cruise strives to revive the cultural heritage of Vietnam and introduce it to international visitors. Each detail of the ship’s design is meticulously crafted to perfection, large cabin from 33m2 to 70m2 rooms, all of which have private balconies. While other boats may have 30-40 cabins with the same size but Emperor Cruise has only 10 cabins and Heritage Cruises has only 20, providing customers with ample space to relax and immerse themselves in the memories of the ship.”

Finally, Lux Cruises aims to continuously innovate and improve its products, as well as its team and service mentality to provide customers with the highest quality services.

Source: Traveldailynews


February 14, 2023 By Blog Comments Off

Vietnam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture.

Blessed with geographical location, climate, and natural resources, Vietnam has shown plenty of potential for developing tourism. With more than 3,000 km of coastline covering green forests and majestic landscapes, this nation also boasts about 125 beaches and ranks in the top 12 countries for the most beautiful bays in the world. 70% activities come from maritime tourism.

“We used the seven letters of the country’s name: V – Varied landscape, I – Indigenous culture, E – Exotic beaches, T – Timeless charm, N – Natural heritage sites, A – Ancient cities, M – Memories to cherish forever”, said Pham Ha Founder and CEO Lux Group.

“WOW Vietnam” was created with an aim to attract discerning travelers, who wish to experience its defining characteristics: thrills, nature, heritage, festival, pristine, experiential travel, scenery and essence.

“As travel expert, here is our definition of charm that the slogan of Vietnam tourism must be promoted in all trade shows, embassies, all media, travel players even local people. We promote luxury, MICE, Adventura, The secret hideaway collection and our heritage cruises line with authentic and unique travel experiences at ITB Berlin 2023”.

“Depending in each market and need, the marketing campaign can be focused and bespoke such as endless of discovery, food, nature, culture, shops…. Discover, dream, explore, indulge, relax and immerse in the cultural and natural heritage of Vietnam.”


The thrills offered are endless and span a wide range, including: hiking, trekking, biking, kayaking, climbing, rafting, snorkeling, scuba diving, fishing, hot air ballooning, camping, yachting and more. Some of the locations where these activities can be enjoyed include: Sapa, Halong Bay, Cat Ba Archipelago, Cu Lao Cham, the Central Highlands, the Mekong Delta, Nha Trang, Phan Thiet, Con Dao, the Phu Quoc Islands and many more.


The nature amazes visitors, from the green beauty of the national parks, reserves and ramsars, to the mountains, waterfalls, rivers, lakes and grottoes. Halong Bay is among the new Seven Natural Wonders of the World. Visitors will discover the natural allure of Vietnam by indulging in a wide array of accommodations, tour packages and attractions at places such as Mai Chau, Pu Luong, Sapa, Ha Giang, Ba Be, Halong Bay, Phong Nha Ke Bang, the Central Highlands, Nam Cat Tien and many more.


With its long history and unique way of life, Vietnam has a rich heritage. There are many interesting and diverse sites to be found around the country. Trang An has been just named world heritage listed site, Vietnam now boasts 8 world natural and cultural heritage sites, not to mention many intangible cultural heritages. Should promote heritage as national tourism brand locally and internationally.

Vietnamese lifestyles

Many colorful festivals can be enjoyed year round. The time after Tet Nguyen Dan (Vietnamese Lunar New Year) is especially exciting. Other festivals include the Perfume Pagoda, Hung King, Kate, and Lim and Giay Festivals, just to name a few. 54 nationalities with 54 various cultures and lifestyles to discover in the country. Vietnamese is friendly and hospital, always with smiles.


Many pristine islands and beaches are to be found in this tropical country. Vietnam has 3,620 km of coastline, with beautiful white sand beaches and world class resorts. Of these, you should not miss the stunning sand and clear waters of My Khe, Cua Dai, Nha Trang, Ninh Van Bay, Quy Nhon, Mui Ne, Vung Tau, Phu Quoc and the Con Dao Islands.


Holidaymakers have the choice of new and trendy boutique hotels, spas, golfing, cruises, shopping centers, restaurants and nightlife. With new luxury hotels and world class golf courses having recently opened or set to open soon, and the introduction of luxury train journeys, exclusive cruises and upscale private tours spanning the length of the country, Vietnam is fast emerging as an exciting luxury destination in Asia.


Spectacular scenery and a diverse landscape exist from North to South. Mountains, forests, nature reserves, rivers, beaches, and islands are all here to be enjoyed. Verdant patchworks of rice paddies and pointed lampshade-style hats are just a small part of what there is to be seen in this formerly war ravaged country. Visitors will see more than the economic repression often portrayed on worldwide television and in newspapers. There is also natural beauty, a harmonious array of ethnic cultures, imperial monuments, timeless traditional villages, idyllic sea resorts and dynamic cities.


Vietnam boasts scores of traditions, lifestyles and religions. The friendly and hospitable population has been influenced by the cultures of China, France and America, and this is reflected in the country’s lifestyle, architecture, cuisine and art. Vietnamese cuisine is acclaimed worldwide and become the buzz words of all travelers.

Time of my life

February 9, 2022 By Blog Comments Off

Pham Ha Founder and CEO of Lux Group ( reminisces about the Tet holidays, the most important festival in the Vietnamese calendar, and their importance.
Memories of past Tet holidays always come flooding back as the old Lunar Year comes to an end.

Tet during my childhood years meant eating well. The Lunar New Year in Vietnam is a time for family, both living and deceased, as people also invite their ancestors to Tet feasts. Activities have changed over time, but certain traditions are still followed by every Vietnamese family. It’s not only an occasion to decorate the home and shop for special goods, but also a chance for family members to reunite and pay their respects to those who came before them. Time flies but memories remain.

Tet Market

No matter who you have become, the first 21 years of your life are the most memorable. Life for me began in the countryside, in the heart of the Red River Delta, cradled in village culture and ancestral traditions. Today, in my rich collection of artworks from the famous artist Pham Luc, there is one beautiful piece depicting a Tet market that still holds deep meaning for me.

It represents one of my fondest memories as a child during Tet. The artwork is signed 1975, or ‘At Mao’ (Year of the Cat), the same year I was born. Vietnam’s north and south had just been reunified as brush met canvas, and while I didn’t witness the war I saw its consequences, which lasted until the US lifted its embargo in 1990.

Pham Luc’s Tet piece depicts the beauty of a busy rural market on the last day of Tet preparations in the north of Vietnam. People are wearing their best clothes or the traditional áo dài. Some clearly came from afar by bicycle. The happiness on their faces expresses their excitement at buying a peach blossom branch or cumquat tree to take home for Tet. The only young lady in the painting symbolizes spring, youth, and feminine beauty, while the young boy holding on to her seems to incessantly seek attention.

I can envision myself as this playful child, excited to be at the Tet market. I would know my parents were planning to buy me new clothes, that food would be abundant at family gatherings, especially because of my uncle’s return from Hanoi, and that I would also receive some lucky money.

In Vietnamese culture and life, the marketplace is also a meeting place, not simply a trading point. Communities chose to set up markets to connect, look for friends or life partners, or simply to have fun. There is always a lot of excitement and joy associated with the marketplace environment and Tet is an excellent time to embrace it.

As part of Tet preparations, everyone is in a rush to get a haircut, buy new clothes, visit friends, and stock up on traditional Tet delicacies. Businesses hang festive red banners that read ‘Chuc Mung Nam Moi’ or ‘Cung Chuc Tan Xuan’ (Happy New Year) and the market is adorned with colored lights.

Stalls spring up all over the village selling mứt (candied fruit and jam), traditional cakes, and fresh fruit and flowers. People bring flowering peach trees into their homes, which symbolize life and good fortune and celebrate the coming of spring.

Best Bánh Chưng ever

I remember I was about ten when my parents let me wrap a bánh chưng (square glutinous rice cake) in coconut palm leaves for the first time. I spent the whole night cooking with them; an experience I’ll cherish forever.

Preparing bánh chưng often involves the entire family. It’s a time-consuming process so requires the joint efforts of several people. The main ingredients are glutinous rice, pork, and green beans, wrapped square in broad-blade leaves that give the rice a green color after boiling. My grandfather, parents, and three brothers and sisters used to sit around the pot chatting while the bánh chưng cooked. We stayed awake until they were ready, which can take about 12 hours, eager to have a bite.

Bánh chưng has become the most famous traditional Vietnamese food when welcoming guests during the Tet holiday. They will often ask how many bánh chưng we cooked as a measure not only of how big this year’s celebrations will be, but also of the family’s financial situation.

Worshipping Ancestors and Tet Eve

Most Vietnamese people believe that the spirits of their ancestors live alongside all who are living. Homes, businesses and offices all have a shrine dedicated to the deceased that is carefully tended throughout the year, with food being offered, incense lit, and special paper offerings burnt.

At Tet, this custom becomes even more important, as the family prepares to invite their ancestors to eat with them. Before the big holiday, family tombs are visited, weeds are cleared away, and any needed repairs done.

On the first day of Tet, special offerings of elaborately decorated paper, fruit, food, and wine are made to the ancestors and left on the altar until the fourth day. On special occasions like death anniversaries or Tet, special rituals are performed to communicate with the dearly departed.

The ‘five-fruit tray’ placed on the ancestral altar during Tet symbolizes admiration and gratitude towards Heaven and Earth and the ancestors, demonstrates people’s desire for a life of plenty, and reminds them that ‘When eating the fruit, think of the grower’.

We would all wait impatiently for ‘Giao Thua’ (Tet Eve), when the old year becomes the New Year. It’s commonly believed among Vietnamese that in Heaven there are 12 Highnesses tasked with monitoring and controlling affairs on earth, with each taking charge for one year at a time.

Giao Thua is also the time to send off the old ‘Highness’ and welcome the new one. I remember my grandfather, being the oldest in the family, would practice the ceremony with simple offerings. We all then received best wishes from family elders and waited for the first guests to visit, known as xong dat (first visit to a land). Traditionally, the first person to visit the home in the New Year must be a family member with a pure soul and genuine nature.

Over the following few days, it was crucial for me to visit as many of my relatives as possible as well as friends and former teachers. As an old proverb has it, ‘The first day of Tet is for visiting the father’s family, the second day the mother’s family, and the third day for teachers’.

New Year and Ancient Customs

After growing up in a village, life drastically changed for me once I began to attend university. Later, as a promising student, I went to study in France in the mid-1990s. It was not always an easy time. Some years I could not return for Tet and spent this special time of year at Besançon, near the Swiss border, enduring the snowy weather and wishing I could be home with my family.

On the 23rd day of the 12th lunar month, expect to see women in traditional conical hats selling goldfish from the back of motorbikes, families placing meals and pieces of elaborately decorated paper on small tables in front of their homes, and women and young couples releasing goldfish into any open body of water. As soon as the ceremony of freeing the fish is over, the family cleans the kitchen, polishing every utensil in preparation for the return of the Kitchen God.

In Hanoi, on the stroke of midnight, the whole family sits down to eat together. The family altar is decorated with fresh flowers, fruit, and red candles. Most Hanoians visit pagodas and make sure they have a leafy branch in the home; an ancient symbol of prosperity.
In the central region, people put a lot of energy into Tet preparations, baking biscuits and sweets for months beforehand.

The people of Hue in particular, are famous for their delicious food, cakes, and jam. Some people hire boats and drift down the Huong (Perfume) River reciting poetry that recalls olden times and setting candles afloat on the water.

Tet in Saigon is more vibrant, with friends getting together to have fun. People also visit pagodas, carrying huge sticks of incense or candles. The free and easy Saigonese are not as bound by tradition as their northern cousins. Many take their families to the beach or amusement centers as well as pagodas. Most shops stay open, and shopping is a popular pastime. Just like elsewhere, though, Saigonese never forget to wish one another all the best for the new year.

The year begins at the beginning of the second moon, after the winter solstice. The lunar year has 12 moons and a lunar month lasts 29 and a half days, and we add one month, every three or four years, to the third or fourth lunar month.

Heritage Cruises Binh Chuan Cat Ba Archipelago
Vietnam’s first boutique cruise brings heritage alive
Contact us 24/7: 886036668
E: [email protected]
P: (+84)24 3223 9988 Hotline 24/7: (+84)88 603 66 68

Heritage Binh Chuan Expeditions from South to North

A proud Vietnamese expedition on the heritage-inspired designer cruise ship to celebrate 100 years since the legendary voyage of the Binh Chuan.

Heritage Binh Chuan expeditions offer the highest quality comfort onboard our brand-new exclusive boutique ship, featuring air-conditioned en-suite rooms. Cruising at its finest. Your on-board Vietnamese cruise manager and crew ensure a personalized experience for every guest with exceptional service delivered at all times. Enjoy sophisticated haute cuisine as all meals are prepared using local ingredients cooked and served in traditional style, but with a modern twist.

We pride ourselves on our local partnerships and are dedicated to delivering outstanding customer service. Maintaining our local knowledge and positive relationships within the Vietnamese community is essential to providing each guest with a memorable cruising experience,

Travelers usually travel by road, rail, and air and we are pioneering a cruise along the coastline following the heritage route the King of Cruise Ships, Bach Thai Buoi took 100 years ago. Vietnamese are proud of the legacy of this first ship made in Vietnam, the Binh Chuan, and our expedition, inspired by that ship, allows foreigners to immerse themselves in Vietnamese arts, culture, heritage, and history on this history-inspired voyage.

Be the first on this iconic voyage along the legendary cruise route and unlock the most beautiful bays, beaches, and islands of Vietnam in various day trips from the ports of call such as Saigon, Nha Trang, Danang (for Hue and Hoian), Halong Bay, Cat Ba Archipelago.

Highlights of Heritage Binh Chuan Expeditions

  • Expedition on the very first luxury boutique ship cruising along the stunning secluded Vietnamese coastline.
  • 9 nights onboard our very best ship on an iconic voyage following the coastline of Vietnam for the very first time since the first 1920 voyage of discovery by the King of Cruise Ships, the Vietnamese nobleman Bach Thai Buoi.
  • Experience the natural wonders of Halong Bay and the Cat Ba Archipelago, explore the stunning islands, bays, beaches, lagoons by kayak, and so much more.
  • Discover historic seaside towns and iconic Vietnamese destinations with heritage walk in Hoi An and the former capital, Hue.
  • Sunset cruise in Nha Trang Bay with live entertainment, cocktails, and dinner.
  • Moonlight cruise on the Saigon River.
  • Enjoy a Captain’s Dinner including traditional entertainment.
  • Swim off the ship in secluded, pristine bays just perfect for swimming.
  • Dream, explore, immerse and relax on the iconic voyage of discovery on our proud Vietnamese journey on a heritage-inspired designer cruise ship.

Important Notes:

  • Arrival time at destination ports is in the late afternoon or early in the morning for excursions.
  • Embarcation 9am and disembarcation 4:00 pm.
  • Exact timings may change according to the weather and port conditions.