Lux Cruises’s Heritage Cruises Binh Chuan Cat Ba Archipelago to receive TripAdvisor’s Traveller Choice Award 2023 for the second time.

June 24, 2023 By Uncategorized Comments Off

Vietnam’s 5-star boutique cruise, Heritage Bình Chuẩn, has been honored with a TripAdvisor award in 2023. This prestigious recognition comes from the “TripAdvisor 2023 Travelers’ Choice” category, based on thousands of comments and reviews from travelers worldwide.

Inspired by the legendary “king of ships” Bach Thai Buoi, Heritage Bình Chuẩn (www.heritagecruises.com) was launched in 2019 to commemorate the 100th anniversary of the birth of Vietnam’s first ship built by renowned businessman Bach Thai Buoi. The cruise ship was meticulously designed by an art lover, resulting in an interior that exudes a sense of heritage.

Every space on the cruise ship has been utilized to provide guests with an immersive experience of art and the stunning scenery of Lan Ha Bay. Heritage Cruise embraces an Indochinese design style, drawing inspiration from the historic Bình Chuẩn ship. Along the corridors of the yacht, guests can admire photographs showcasing old Vietnam. The ship’s design maximizes natural light through skylights, arched stairs, and windows.

The cruise ship comprises four floors, with three of them housing 20 luxurious rooms of four different types, ranging in size from 33 to 48 square meters. The sundeck, located on the fourth floor, offers passengers the opportunity to recline on deck chairs and marvel at the beauty of the entire bay. The interior of the yacht features long corridors and impressive winding stairs.

At Heritage Bình Chuẩn, guests can enjoy comfort in every area, including restaurants, bars, swimming pools, reading rooms, and rooms with large windows overlooking the sea or rooms with bathing areas near the windows, providing unrestricted views of the lush Lan Ha Bay. During the two-day, one-night cruise, visitors have the chance to explore destinations like Ba Trai Dao and Bright Dark Cave, allowing them to connect with nature. Activities such as snorkeling, kayaking, and swimming are available for guests to enjoy.

Each room is equipped with two sets of Vietnamese costumes for both men and women, allowing tourists to capture memorable photos and “relive” the ambiance of the ship’s heritage. To enhance the overall experience for travelers, the staff members are dressed in 1930s attire, including four-piece dresses and scarves. The average room rates range from 500 to 700 USD per suite per night for two people. Guests can opt for maxi 3 night cruising experiences in the Gulf of Tonkin.

According to Tripadvisor.com, Traveler’s Choice to experiences and attractions with a high volume of above-and-beyond reviews and opinions from our community over a 12-month period. Each winner has passed our rigorous trust and safety standards. Fewer than 10% of Tripadvisor’s 8 million listings are awarded Traveler’s Choice, signifying the highest level of excellence in travel. www.heritagecruises.com

Heritage Cruises Receives Nomination for World’s Best Boutique Cruise Line 2023

June 19, 2023 By Uncategorized Comments Off

[Hanoi, Vietnam – June 16, 2023] – Heritage Cruises, an extraordinary sailing experience inspired by the legendary Bach Thai Buoi, known as the king of ships, has been honored with a prestigious nomination for the highly coveted title of World’s Best Boutique Cruise Line 2023. This esteemed recognition marks a significant milestone as Heritage Cruises receives its first-ever nomination for this internationally acclaimed award.

Established in 2019, Heritage Cruises was brought to life by Pham Ha, the visionary founder and CEO of Lux Cruises, with the vision of celebrating the revered Bach Thai Buoi and reviving Vietnam’s rich cultural heritage. Pham Ha, along with the entire team and corporate culture at Lux Cruises, takes great pride in this well-deserved nomination.

Featuring 20 lavish cabins that can accommodate up to 60 passengers, Heritage Cruises boasts an exceptional staff-to-guest ratio of 1:1, ensuring personalized and attentive service throughout the voyage. The cruise line specializes in 1 to 3-night expeditions in the Gulf of Tonkin, with a particular focus on the captivating Lan Ha Bay and the enchanting Cat Ba Archipelago.

Heritage Cruises has been the recipient of numerous international and national awards, underscoring its commitment to excellence and further solidifying its reputation as a premier boutique cruise line. These accolades are a testament to the company’s unwavering dedication to delivering an extraordinary and immersive cruising experience.

The term “boutique cruise” refers to a type of cruising that offers an intimate and personalized approach compared to larger, mainstream cruise ships. Borrowed from the retail industry, where it typically describes small, stylish, and specialized shops that offer unique and curated products, the concept of boutique cruises centers around exclusivity, attention to detail, and a more intimate ambiance. These cruises often feature smaller ships with a limited number of cabins or suites, providing guests with a tailored and personalized experience. The focus is typically on delivering high-quality service, immersive itineraries, and distinctive amenities.

Boutique cruises offer a range of features, including gourmet dining experiences, luxurious accommodations, personalized service from a dedicated crew, and unique activities or excursions. They often cater to specific interests or themes, such as cultural exploration, adventure, or relaxation, aiming to establish a more intimate and immersive connection to the destinations visited.

Today’s travelers’ never-ending search for something “new and different” inspired the evolution of boutique hotels and cruises. But what exactly is a boutique cruise? While there is no strict definition of a boutique cruise, the genre does tend to have some common features. Here are top ten characteristics of boutique cruises such as Heritage Cruises: Size, Individuality, Design, Character, Culture, Service, Gastronomy, Clientele, Sense of a place, Authenticity.

With voting for the World’s Best Boutique Cruise Line 2023 set to commence from June 14 to September 15, cruise enthusiasts and travelers worldwide have the opportunity to cast their votes. The highly anticipated gala dinner and awards ceremony will take place in Dubai on October 15, 2023, where the winner will be revealed and celebrated.

To support Heritage Cruises and cast your vote, please visit https://worldcruiseawards.com/award/world-best-boutique-cruise-line/2023

Under the visionary leadership of Pham Ha, the company has realized his childhood dream of showcasing the beauty of Vietnam from the North to the South by constructing 30 ships that sail along the Vietnamese coastline. For more information about Heritage Cruises, please visit www.heritagecruises.com.

About Heritage Cruises:
Owned by Lux Cruises, Heritage Cruises is a boutique cruise line in Vietnam that offers a unique and immersive sailing experience. Established in 2019 to honor Bach Thai Buoi, the king of ships, Heritage Cruises brings Vietnam’s rich cultural heritage to life through meticulously crafted voyages. With a strong emphasis on excellence and personalized service, Heritage Cruises has received numerous international and national awards.

Lux Cruises Group applies new price policy for new season

Lux-Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises and Heritage Cruises operating in the most scenic bays and archipelagos of Vietnam.

 

HANOI, VIETNAM – Lux Cruises (a member of Lux Group in Hanoi, Vietnam) applys a new price policy for the low tourist season from 1st June to 30th Sept 2023. This is one of the annual low season promotions aimed at stimulating tourist demand and increasing revenue for the company.

Lux-Cruises is a member of Lux Group, an award-winning Asian travel and hospitality group with more than 20 years delivering authentic and unique experiences.

Lux-Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises and Heritage Cruises operating in the most scenic bays and archipelagos of Vietnam: Halong Bay, Bai Tu Long Bay, Lan Ha Bay (Cat Ba Archipelago), Nha Trang Bay and Phu Quoc Archipelago.

Lux-Cruises started its operations in 2019 and faced a challenging time in tourism due to the Covid-19 pandemic. However, Lux-Cruises has quickly recovered by the quality services and its attractive pricing policies that offered to both domestic and foreign customers.

According to Mr. Ha Pham, the CEO of Lux Group “Lux-Cruises will still offer special discounts during this period: the 10kth customer of the year, Hung King’s Festival, Vietnam Independence Day… as a way to show deeply graceful to all valued customers”.

Lux-Cruises always puts customer and partner satisfaction as the guideline of its activities. With the desire to provide customers with experiences that bring back memories of Vietnam’s heritage and culture. Heritage Cruises draws inspiration from the legacy of the national business man Bach Thai Buoi, who revolutionized water transport on the North Vietnamese rivers. Emperor Cruise, on the other hand, is designed in the royal style of King Bao Dai in the early of 20th century.

Mr Ha Pham emphasizes: “Lux Cruise strives to revive the cultural heritage of Vietnam and introduce it to international visitors. Each detail of the ship’s design is meticulously crafted to perfection, large cabin from 33m2 to 70m2 rooms, all of which have private balconies. While other boats may have 30-40 cabins with the same size but Emperor Cruise has only 10 cabins and Heritage Cruises has only 20, providing customers with ample space to relax and immerse themselves in the memories of the ship.”

Finally, Lux Cruises aims to continuously innovate and improve its products, as well as its team and service mentality to provide customers with the highest quality services.

Source: Traveldailynews

Cruise along Ha Long Bay listed among 15 travel ideas to explore Vietnam’s hidden gems including Heritage Bình Chuẩn

May 3, 2023 By Uncategorized Comments Off

Australia’s Lonely Planet Magazine has recommended 15 top travel experiences to discover the culture, cuisine and the hidden gems of Vietnam.

Ha Long Bay
It is said that cruise tour is the best way to explore the world heritage site Ha Long Bay, which is dotted with karst limestone mountains rising out of emerald waters.

For those who want a luxurious overnight stay to watch the sun come up on Ha Long Bay, Heritage Cruises, Indochine Cruise, Paradise Cruise and Stellar of the Seas are worth considering.

All five-star cruise ships in Ha Long are equipped with luxury cabins and modern amenities like bars, swimming pools, a golf club, a gym and spas.

They also offer outdoor adventures like kayaking, cave exploring, onboard cooking classes, squid fishing at night and excursions to floating villages.

If Ha Long is crowded, its sister Bai Tu Long Bay is an alternative choice where there are still few tourists.

Other experiences include tasting Hue’s imperial cuisine, watching rare monkeys on Son Tra Peninsula, exploring a UNESCO-protected Hindu temple complex, visiting the Cao Dai Temple, jumping on a motorbike, conquering Ban Gioc Waterfall, breathing the fresh air in Da Lat, visiting Dak Lak’s coffee plantations, discovering Vietnam’s Maldives in Phu Yen…

Get to Know the Ins and Outs of Vietnamese Coffee Culture

In Vietnam, coffee is enjoyed at all times of the day, from the first glass at breakfast, to meetings, dates or social gatherings with friends and family. Coffee has a special place in Vietnamese culture, and this simple drink forms the epicenter of daily life. Recently, I had the opportunity to participate in a coffee demonstration when cruising aboard a luxury boat with Emperor Cruises, on the pristine Bai Tu Long Bay. The presentation allowed me to really understand the origins of coffee in Vietnam, the steps involved in making the perfect cup coffee, and the various regional differences in how people enjoy their coffee from North to South.

The Origin of Coffee in Vietnam

Cà phê, café or coffee, depending on which language you speak, originated in the West, and the French have been importing it into Vietnam since colonial times. Back then, coffee was a drink reserved only for the nobility, French officials or intellectuals. Gradually, coffee has become a favorite drink in the lives of all Vietnamese people. In the 1870’s, the first coffee trees were planted at churches in Ha Nam, Quang Binh, Kon Tum Province by monks. In 1888, the first coffee plantation was established in Ke So, Tonkin by the French residing the riverside area. As it became more popular, other plantations were created in highland areas such as Phu Quy, Nghe An, Dak Lak and Lam Dong. Today, Vietnam is the world’s second largest producer of coffee beans and has developed its own distinct coffee culture. Across the country, cultivation focuses on three main types of coffee: Arabica, Robusta, and Excelsa (also known as Liberian coffee).

Drinking Style

The sophistication of coffee is reflected in the drinking style of Vietnamese people, who each have their own unique way in which to enjoy it. They don’t consider it a quick caffeine fix to wake you up in the morning like in America. Instead, they sip a cup of coffee and think about life in the same way you might indulge in a good glass of Scotch. The beans are mixed in different ways to create various flavors. The three main coffee styles in Vietnam are filtered, iced, or with condensed with egg or coconut to enhance the taste.

Filtered Coffee

Coffee in Vietnam is often brewed in small metal filters known as a “phin” (which comes from the French word, “filtre”). The Vietnamese filter is akin to a tiny coffee pot that looks like a hat sitting atop the cup or glass. Inside is a chamber for the ground coffee beans, which are placed inside, and hot water is added and allowed to percolate through the small holes. The process can take up to fifteen minutes to complete, and this harks back to the Vietnamese ritual of taking one’s time over coffee.

Iced Milk Coffee

Iced milk coffee (Cà phê sữa đá) consists of filtered coffee with condensed milk, which adds a sweet taste to the typically bitter coffee. Iced milk coffee and iced black coffee are the two most popular types you will find in coffee shops or at home. Vietnamese iced milk coffee was voted one of the 15 best coffees in the world by the renowned American travel magazine, Condé Nast Traveler, and is also considered one of the top 10 most unique and delicious coffees of the world by Bloomberg.

Egg Coffee

While adding an egg to your coffee appears very strange to foreign visitors, egg coffee is a favorite of the residents of the country’s capital, Hanoi. Egg coffee is made up of coffee, eggs, and milk—three simple ingredients that when mixed, create a unique flavor. This coffee must be enjoyed as soon as it has been mixed and is still hot. In Hanoi, egg coffee is famous as a culinary specialty, first appearing in the early 20th century. The most famous coffee shop is Giang Café.

 Differences in Coffee Culture 

Different regions in Vietnam have their own distinct way of preparing and enjoying a coffee. For example, Southerners often wrap ground coffee in a thin fabric bag and cook it in an earthenware kettle, preferring to drink iced coffee. Northerners usually choose filtered coffee and black or brown coffee beans that have a very strong flavor. All coffee shops have their own unique character and styles, and many have been operating from generation to generation.

Saigon

For the Saigonese, iced coffee is a popular drink for all ages. When you say “Coffee?,” it is an excuse to invite friends for good conversation. The cups of coffee become the link between two or more people. You will see men who are drinking coffee with the daily newspaper, sitting on low plastic stools on the sidewalk, while the coffee shops are full every morning. “Cafe bệt” is a humorous term used in Saigon, where everyone sits freely on the ground to drink coffee. Notre-Dame Cathedral Basilica is the ideal place for this type of coffee. Here, black coffee and milk coffee are not brewed using filters, and they are often served in plastic cups with straws so you can drink on the move.

Hanoi

One of Hanoi’s oldest cafés, Cafe Lam Hano is a one-room establishment that is practically a historical monument. Its proprietor, Nguyen Lam, provided coffee, and often loans, to the city’s impoverished artistic community during the war. Rumor has it that he is sitting on an art collection now worth a fortune. He serves Vietnamese-style hot and iced coffee to a crowd of faithful regulars. Many of the great names in Vietnamese painting have passed through here: Nguyen Sang, Nguyen Tu Nghiem, Van Cao and Bui Xuan Phai, a veritable collection of masters in Vietnamese art culture.

Cafés in Hanoi are commonly named after the owner, and many streets are devoted to coffee shops, such as Hoe Nhai, Phan Dinh Phung, Nguyen Huu Huan and Trieu Viet Vuong. In Hanoi, coffee is the most favorite drink of artists, the elderly and businesspeople. They consider drinking coffee as an art that hides a long story.

Hanoians have a much greater variety of names for their coffee compared to the Saigonese. One regional specialty is brown coffee (cap phe nau). It is served with condensed milk without ice, and is considered far more bitter than the Saigon version. Because of its small size and dense population, Hanoian coffee shops are simpler than in Saigon, and locals prefer to drink in small cafes in the Old Town or on the sidewalk.

Vietnam’s Lux Cruises Group targets Australia and New Zealand

April 18, 2023 By Uncategorized Comments Off

Lux Cruises Group’s Founder and CEO Pham Ha and Vice Director Cao Quang Hung will join HCM City Tourism Department to showcases its expertises, authentic and unique heritage cruising in Australia and New Zealand from 10 May to 18 May 2023.

Privately-owned Lux Cruises (www.lux-cruises.com) including Emperor Cruises and Heritage Cruises, founded in Hanoi by Pham Ha in March 2014 originally in Nha Trang Bay, Halong, Bai Tu Long, Lan Ha Bay and soon Phu Quoc Island City.

Six boutique vessels, tenders, speedboats,
It operates 6 luxury boutique vessels in the best rivers, bays, islands, beaches, archipelagos of Vietnam.

A new 20 cabin ship, Heritage Binh Chuan, has been launched in September 2019 for three-night voyages in the archipelago of Cat Ba and Lan Ha Bay, offshore Hai Phong for the first time.

Embark on a journey back in time to Vietnam in 1930s with Heritage Cruises Binh Chuan Cat Ba Archipelago boutique lifestyle cruise in Lan Ha Bay in Cat Ba Archipelago. Combining the classical charm of French Indochina with a sense of timeless chic that only the Lux Cruises Group can provide, the cruise is as much an art and heritage space as it is a 5 star boutique cruise. Heritage Cruises Binh Chuan Cat Ba Archipelago invites guests to relive the romance of this bygone era in their boutique cruise which offers all the comforts of the 21st century.

The most luxurious cruise in Vietnam has many cultural features, bringing with it the stories of cultural and historical heritage, fine art, architecture, fashion, and the quintessence of Vietnamese cuisine. The yacht is newly built based on the Binh Chuan ship built by the ship king Bach Thai Buoi, the first Vietnamese to launch a ship from Hai Phong to Saigon.

‘As we introduce our boutique brands into the Australian and New Zealand markets, we are looking forward to leveraging the extensive experience, creative approach and exceptional media relationships,’ said Pham Ha.

‘We look forward to welcoming new and returning travellers who are keen to discover our region’s alluring waterways,’ Cao Quang Hung, Vice Director of Lux Cruises Group said. “The post pandemic travelers want to explore, dream, discover, indulge, experience, relax and immerse themselves in natural and culture heritage.

Cruise trending
‘With Vietnam and cruising in Lan Ha Bay, bai Tu Long and Nha Trang Bay in particular trending with Australian and New Zealand travellers during 2023, the timing is ideal to showcase Lux Cruises Group as one of the most luxurious cruises line in Vietnam,’ Cao Quang Hung said.

‘We love to share Vietnam’s stunning waterways, intriguing cultures, fascinating history, delicious cuisine and spectacular scenery with Australian and New Zealand travellers,’ Hung said

Call investors
Making a 67.3 per cent share of the country’s total tourism revenue, a top favourite ocean destination among 156 beach nations, cruise tourism in Vietnam has not been promoted properly so far.

The number of cruise tourists accounts for only 2-3% of the total number of international visitors to Vietnam. Lux Cruises Group’s Founder and CEO Pham Ha emphasized that it is necessary to attract investors to invest in cruise ships and yachts with Vietnamese nationality that run along the coast in this road show in these two countries.

Vietnam has one of world’s most beautiful coastal towns: US magazine

April 7, 2023 By Blog Comments Off

Cua Van Floating Village, in UNESCO world heritage site Ha Long Bay, has been named one of 16 most beautiful coastal towns by readers of U.S. magazine Travel+Leisure.

“This little village is completely composed of floating homes,” Travel+Leisure wrote. “About 700 people, traditionally fishermen, live in anchored houseboats, with kids attending a floating school.”

Located to the south of Ha Long Town, not far from Ha Long Bay, Cua Van Fishing Village is surrounded by limestone karst mountains.

The floating village has become a popular tourist attraction in recent years as visitors flock to there to see this unique way of life.

A majority of villagers have moved ashore, but several have chosen to maintain their livelihood in the floating village during daytime because the boats are their lifeline.

In 2015, the village was named the world’s most charming little town by Huffington Post, also based in the U.S.

Some of the other beautiful coastal towns featured on the Travel+Leisure list were Polperro in England, Manarola in Italy, Lunenburg in Canada and Port Fairy in Australia.

Cruising back in time

April 4, 2023 By Uncategorized Comments Off

As incomes have continually increased around Vietnam over recent years, cruises have become more familiar among many Vietnamese travellers.

But not many know that cruises were first introduced in Vietnam in the early 20th century.

Heritage-Cruises-Binh-Chuan
Nearby the dock of the Heritage Binh Chuan Cruise is a statue of late businessman Bach Thai Buoi, who was known as the “King of Cruises” in Vietnam.

His most renowned trip was called “Binh Chuan”, with this cruise taking on the name.

This cruise is rich in cultural values and boasts a library with books on Vietnamese culture.

On the shelves is also a copy of “Entrepreneurship in Age 1.0”, which tells of the great Vietnamese businessman Bach Thai Buoi. The stories were collected by his family members.

Along its corridors, cruise passengers can also admire old paintings, photos, statues, and outfits, all of which are representative of Vietnamese culture.

Art lovers on board can visit the first-ever floating gallery in the Gulf of Tonkin, with dozens of paintings by Pham Luc, who has been called the “Vietnamese Picasso”.

Besides contemplating the cultural values found inside the cruise, passengers can also opt for one or more of a range of leisure activities, including kayaking around Lan Ha Bay and soaking up the stunning sunset while sipping on a cocktail./.

Souce: VNA

Lux Group To Launch Two Mega Yachts to Celebrate its 20th Anniversary

March 7, 2023 By Uncategorized Comments Off

Lux Group Is Developing A Fleet Of Two Luxury Vessels. The official unveiling should be sometime in 2025.

“The Lux Yacht Collection represents the next chapter of our long history of industry-leading innovation, and a milestone moment for our company as we continue to capitalize on new opportunities.” says Lux Group Founder and CEO Pham Ha.

Details surrounding the first superyacht SPIRIT and PRESIDENT of the LUX Yacht Collection reveal about 99 suites and duplex suites, a spa, a salon, several bars/restaurants, a gym, a huge infinity swimming pool, and an outdoor movie theater. To ensure guests’ needs are attended to, there will be enough staff to assist them with personalized services.

It’s evident that President’s sleek design, soothing and neutral hues, and contemporary layout were thoughtfully crafted to appeal to a clientele who is seeking relaxation, serenity, and the service they’ve come to expect from the brand.

First and foremost, guests were more than pleased with the ample amount of space both in their suites (purposely not referred to as cabins) as well as across the expansive and numerous common areas of this 190-meter vessel.

The company promised more square footage per passenger and with just 99 suites and a passenger count of more than 300, guests on board the first sailing were happily surprised with the room to stretch out.

The mega yacht is stunning, truly a floating work of art, featuring spacious suites that all offer balconies and high ceilings, 5 dining venues, various inviting common areas, multiple pools (including an infinity one), a handful of whirlpools, a spa, fitness center, cigar lounge, and watersports marina.

LUX GROUP TO LAUNCH “WOW VIETNAM” AT ITB BERLIN 2023

February 14, 2023 By Uncategorized Comments Off

Vietnam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture.

Blessed with geographical location, climate, and natural resources, Vietnam has shown plenty of potential for developing tourism. With more than 3,000 km of coastline covering green forests and majestic landscapes, this nation also boasts about 125 beaches and ranks in the top 12 countries for the most beautiful bays in the world. 70% activities come from maritime tourism.

“We used the seven letters of the country’s name: V – Varied landscape, I – Indigenous culture, E – Exotic beaches, T – Timeless charm, N – Natural heritage sites, A – Ancient cities, M – Memories to cherish forever”, said Pham Ha Founder and CEO Lux Group.

“WOW Vietnam” was created with an aim to attract discerning travelers, who wish to experience its defining characteristics: thrills, nature, heritage, festival, pristine, experiential travel, scenery and essence.

“As travel expert, here is our definition of charm that the slogan of Vietnam tourism must be promoted in all trade shows, embassies, all media, travel players even local people. We promote luxury, MICE, Adventura, The secret hideaway collection and our heritage cruises line with authentic and unique travel experiences at ITB Berlin 2023”.

“Depending in each market and need, the marketing campaign can be focused and bespoke such as endless of discovery, food, nature, culture, shops…. Discover, dream, explore, indulge, relax and immerse in the cultural and natural heritage of Vietnam.”

Thrills

The thrills offered are endless and span a wide range, including: hiking, trekking, biking, kayaking, climbing, rafting, snorkeling, scuba diving, fishing, hot air ballooning, camping, yachting and more. Some of the locations where these activities can be enjoyed include: Sapa, Halong Bay, Cat Ba Archipelago, Cu Lao Cham, the Central Highlands, the Mekong Delta, Nha Trang, Phan Thiet, Con Dao, the Phu Quoc Islands and many more.

Nature

The nature amazes visitors, from the green beauty of the national parks, reserves and ramsars, to the mountains, waterfalls, rivers, lakes and grottoes. Halong Bay is among the new Seven Natural Wonders of the World. Visitors will discover the natural allure of Vietnam by indulging in a wide array of accommodations, tour packages and attractions at places such as Mai Chau, Pu Luong, Sapa, Ha Giang, Ba Be, Halong Bay, Phong Nha Ke Bang, the Central Highlands, Nam Cat Tien and many more.

Heritage

With its long history and unique way of life, Vietnam has a rich heritage. There are many interesting and diverse sites to be found around the country. Trang An has been just named world heritage listed site, Vietnam now boasts 8 world natural and cultural heritage sites, not to mention many intangible cultural heritages. Should promote heritage as national tourism brand locally and internationally.

Vietnamese lifestyles

Many colorful festivals can be enjoyed year round. The time after Tet Nguyen Dan (Vietnamese Lunar New Year) is especially exciting. Other festivals include the Perfume Pagoda, Hung King, Kate, and Lim and Giay Festivals, just to name a few. 54 nationalities with 54 various cultures and lifestyles to discover in the country. Vietnamese is friendly and hospital, always with smiles.

Pristine

Many pristine islands and beaches are to be found in this tropical country. Vietnam has 3,620 km of coastline, with beautiful white sand beaches and world class resorts. Of these, you should not miss the stunning sand and clear waters of My Khe, Cua Dai, Nha Trang, Ninh Van Bay, Quy Nhon, Mui Ne, Vung Tau, Phu Quoc and the Con Dao Islands.

Bliss

Holidaymakers have the choice of new and trendy boutique hotels, spas, golfing, cruises, shopping centers, restaurants and nightlife. With new luxury hotels and world class golf courses having recently opened or set to open soon, and the introduction of luxury train journeys, exclusive cruises and upscale private tours spanning the length of the country, Vietnam is fast emerging as an exciting luxury destination in Asia.

Scenery

Spectacular scenery and a diverse landscape exist from North to South. Mountains, forests, nature reserves, rivers, beaches, and islands are all here to be enjoyed. Verdant patchworks of rice paddies and pointed lampshade-style hats are just a small part of what there is to be seen in this formerly war ravaged country. Visitors will see more than the economic repression often portrayed on worldwide television and in newspapers. There is also natural beauty, a harmonious array of ethnic cultures, imperial monuments, timeless traditional villages, idyllic sea resorts and dynamic cities.

Essence

Vietnam boasts scores of traditions, lifestyles and religions. The friendly and hospitable population has been influenced by the cultures of China, France and America, and this is reflected in the country’s lifestyle, architecture, cuisine and art. Vietnamese cuisine is acclaimed worldwide and become the buzz words of all travelers. www.luxgroup.vn