Lux Cruises’s Ethical Cruise Business and Corporate Culture in Delivering Happiness
Step into a world of refined elegance and unmatched luxury with Lux Cruises (www.lux-cruises.com), proudly presented by Emperor Cruises (www.emperorcruises.com) and Heritage Cruises (www.heritagecruises.com) Brands, its ethical business and corporate culture. As you explore our remarkable fleet of cruise ships, you’ll discover a harmonious blend of timeless beauty, exceptional service, and unforgettable experiences.
At Lux Cruises, we believe that every voyage should be an extraordinary affair, where indulgence and sophistication go hand in hand. Our meticulously designed ships are a testament to this belief, showcasing exquisite craftsmanship, attention to detail, and a commitment to providing the utmost comfort and opulence for our discerning guests.
From the moment you step on board, you’ll be enveloped in an atmosphere of refined sophistication. Our highly trained and dedicated staff members are passionate about curating unforgettable moments for you, ensuring that every aspect of your journey is flawlessly executed. Whether it’s a warm smile as you embark, a personalized greeting from your butler, or the seamless coordination of your itinerary, our team is committed to surpassing your expectations at every turn.
Indulgence knows no bounds aboard Lux Cruises. Our stunning staterooms and suites are designed with your comfort in mind, featuring lavish furnishings, luxurious amenities, and breathtaking views of the surrounding ocean. Unwind in a haven of tranquility, enveloped in sumptuous fabrics and surrounded by elegant touches that elevate your experience to new heights.
Culinary excellence takes center stage on Lux Cruises (www.lux-cruises.com). Our team of world-class chefs is dedicated to creating gastronomic masterpieces that tantalize your taste buds. From delectable international cuisine to exquisite regional specialties, each dish is crafted with the finest ingredients, showcasing the rich flavors and culinary traditions of the destinations we visit. Indulge in a symphony of flavors, complemented by impeccable service and an extensive selection of fine wines and spirits.
As you sail with Lux Cruises, you’ll have the opportunity to immerse yourself in captivating destinations and captivating experiences. From secluded beach excursions to immersive cultural encounters, our expertly curated itineraries showcase the best of each region, allowing you to connect with the local heritage, natural beauty, and vibrant communities that make each destination unique.
Lux Cruises is more than just a cruise; it’s a gateway to unforgettable memories and transformative experiences. Whether you seek a romantic getaway, a family adventure, or a celebration of life’s special moments, our sales team is here to assist you in creating a personalized journey that exceeds your expectations.
Escape the ordinary and embrace the extraordinary with Lux Cruises. Elevate your travel experience to new heights and embark on a voyage of indulgence, where impeccable service, exquisite accommodations, and awe-inspiring destinations seamlessly blend into an unforgettable journey. It’s time to set sail and create memories that will last a lifetime. Sail with purpose with us and enjoy how we deliver happiness and serve you from our heart.
1. We Educate New Generations about the Heritage.
We reconnect guests to our people in the past and present, culture, nature and the surrounding world through magical walking trails, trekking adventures, kayaking experience, ocean explorations and hand-on lessons about herbs and plants. Explore, learn, respect, celebrate, enjoy!
2. We Give our Guests Better Sleep.
The importance of sleep goes away beyond just boosting mood or banishing under-eye circles. Our all en-suites cruises are designed with fengshui in mind, natural light, private balconies and ocean views. We selected handmade mattresses, organic pillows and duvets, linen, sleep apps, a agar wood fragrance and so much more to ensure that day ends in a peaceful slumber.
3. We Create Dishes that are Experiential, Nutritious and Devoted to Well-Being.
As part of our innovative approach, Eat with Lux Cruises (Emperor Cruises and Heritage Cruises), our top chefs source the finest organic ingredients and create low-sugar and low-sodium dishes, and gluten, soy and hormone-free options because well-being start from within.
4. We Know that Optimum Health is Built on Planning and Commitment.
Nutrition, sleep, movement and holistic spa treatments as well as yoga and mindfulness are the building blocks of Lux Cruises integrated wellness. And supporting this is the introduction of smart Technology in the form of a wellness screening and fusion tics combine with in-house expertise to deliver personalized programs that bush boundaries and deliver results.
5. By Uniting Renowned Health Authorities.
The Heritage Spa or White Lotus Spa Brands, comprised of experts in the fields of nutrition, sleep, and cardiovascular and complementary medicine. Lux Cruises create an integrated approach to wellness.
6. We Need the Way on a Journey of Discovery.
As pioneers we uncover new practices and built meaningful relationships with both modern and traditional practitioners. We work in partnership with leading experts to deliver high-tech and high-touch wellness programs. The result is a unique layered approach to wellness we call pioneering wellness, on a journey of discovery for your mind, body and soul.
7. We Create Memories, Not Just Meals.
Locally inspired and sustainably sourced, cuisine is designed to appeal to those seeking a taste away from home. Ingredients come from resort gardens, local farmers, markets and fishermen and are served by our chefs and hosts from around the world in unique backdrops to transform meals into unforgettable moments. Moments make memories.
8. We Craft Unique Dining Experiences, Not Just Menus.
We invite top chef to create unique and authetic culinary experiences. Inspiration doesn’t start and end with a name on a menu, it is about stories, passions, highlighting culinary, creating experiences that have the power to change and stay with the people forever.
9. Always Listen Rather than Talk.
Our ultimate approach to service begins with empathy and a desire to understand the guest’s needs and wants, both spoken and unspoken. Because we understand that people are driven by emotions, our intuitive approach to service means that every guest receives a richer and more personal experience.
10. By Being Refreshingly Human.
Fun and quirky aren’t values that you would ordinarily associate with the hospitality and wellness business. But then again, we are anything but ordinary. Our curiosity and desire to explore allow us and our guests to discover unexpected ways to reconnect every single day.
11. By Being Part of the Local Fabric.
Travel is all about places, experiences and memories. We don’t build castles on hills. We are rooted in the history, local culture and heritage. Our architecture and building practices follow indigenous designs and utilize local architects and artisans. Our food comes from local farmers and fishermen. We curate expertly global immersive experiences from passionate owner and travel experts. Our local knowledge of the best fishing holes, diving spots, best dawn, sunrise, sunset places, underground, happenings and restaurants in founded on our local relationships.
12. By Living for Today and Planning for Tomorrow.
In our development, design and daily operations, we act responsibly to measure and minimize our carbon footprint and impact on the environment, all though active management of energy, water waste, biodiversity, purchasing and chemicals usage. By giving Mother Nature a major say in everything we do, we protect the long-term future of our business. With ESG policies, we create better places for people to live in and better place for people to visit.
13. It Starts from Within, From an Innate Belief in Doing Good.
Born optimists, we see goodness and potential for the greater good in everything. We could not hope to care for our guests if we did not first care for our people and the communities we are part of.
14. We Reintroduce People to Themselves, Other, and the World Around Them.
In such a world, human connections suffer. Using our intuition and applying it in the form of emotional hospitality removes these everyday barriers and leaves us open to bonding once again with the world, nature, others and ourselves.
15. We Create Places that Reconnect People, the Present and the Past.
Connections can be fleeting and easily forgotten. To sustain them we strive to create memories. To be lasting they must be unique – not just a perfect martini, but a perfect moment. Moments make memories. The most powerful memories are built from a shared moment of discovery or a shared moment of change.
Lux Cruises Group applies new price policy for new season
Lux-Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises and Heritage Cruises operating in the most scenic bays and archipelagos of Vietnam.
HANOI, VIETNAM – Lux Cruises (a member of Lux Group in Hanoi, Vietnam) applys a new price policy for the low tourist season from 1st June to 30th Sept 2023. This is one of the annual low season promotions aimed at stimulating tourist demand and increasing revenue for the company.
Lux-Cruises is a member of Lux Group, an award-winning Asian travel and hospitality group with more than 20 years delivering authentic and unique experiences.
Lux-Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises and Heritage Cruises operating in the most scenic bays and archipelagos of Vietnam: Halong Bay, Bai Tu Long Bay, Lan Ha Bay (Cat Ba Archipelago), Nha Trang Bay and Phu Quoc Archipelago.
Lux-Cruises started its operations in 2019 and faced a challenging time in tourism due to the Covid-19 pandemic. However, Lux-Cruises has quickly recovered by the quality services and its attractive pricing policies that offered to both domestic and foreign customers.
According to Mr. Ha Pham, the CEO of Lux Group “Lux-Cruises will still offer special discounts during this period: the 10kth customer of the year, Hung King’s Festival, Vietnam Independence Day… as a way to show deeply graceful to all valued customers”.
Lux-Cruises always puts customer and partner satisfaction as the guideline of its activities. With the desire to provide customers with experiences that bring back memories of Vietnam’s heritage and culture. Heritage Cruises draws inspiration from the legacy of the national business man Bach Thai Buoi, who revolutionized water transport on the North Vietnamese rivers. Emperor Cruise, on the other hand, is designed in the royal style of King Bao Dai in the early of 20th century.
Mr Ha Pham emphasizes: “Lux Cruise strives to revive the cultural heritage of Vietnam and introduce it to international visitors. Each detail of the ship’s design is meticulously crafted to perfection, large cabin from 33m2 to 70m2 rooms, all of which have private balconies. While other boats may have 30-40 cabins with the same size but Emperor Cruise has only 10 cabins and Heritage Cruises has only 20, providing customers with ample space to relax and immerse themselves in the memories of the ship.”
Finally, Lux Cruises aims to continuously innovate and improve its products, as well as its team and service mentality to provide customers with the highest quality services.
Source: Traveldailynews
Hàng không và Du lịch – đôi cánh để thu hút khách quốc tế đến Việt Nam
Hàng không và Du lịch – đôi cánh để thu hút khách quốc tế đến Việt Nam
Du khách bay tới Việt Nam cần trở nên dễ dàng hơn và giá cả hợp lý hơn. Khách du lịch đến cần được “vui vẻ”, được “chiều chuộng”, tận hưởng nhiều sản phẩm du lịch đa dạng và sáng tạo, đầy cảm xúc, từng điểm chạm đều mang lại sự hài lòng và tạo nên lượng khách chất lượng hơn.
Tuy nhiên, vấn đề đặt ra là tại sao ngành du lịch Việt Nam lại khó cạnh tranh so với các nước trong khu vực. Một trong các nguyên nhân đó là giá vé rất cao, do đó cần thiết lập mặt bằng giá mới. Ngoài ra, du lịch Việt Nam cần tập trung vào khách hàng và phát triển các sản phẩm trải nghiệm mới và sáng tạo, phù hợp với bản sắc dân tộc và đáp ứng nhu cầu của khách hàng.
Việc đổi mới và sáng tạo là rất cần thiết để đáp ứng sở thích của khách quốc tế và Việt Nam. Cần có chiến lược phát triển du lịch, thương hiệu, hướng tới chất lượng hơn số lượng. Đặc biệt, cần quản lý điểm đến tốt để phát triển bền vững.
Giá vé máy bay cao, ít lựa chọn cản trở khách du lịch đến Việt Nam
Đầu năm 2023, Lux Travel DMC – một thành viên của Lux Group đã có một đoàn khách Ý 30 người đăng ký tham quan Việt Nam trong 16 ngày. Tuy nhiên, giá vé máy bay quá cao và không có đường bay thẳng từ Ý đã khiến khách hàng quyết định không đi. Một đoàn khách khác từ nước Anh cũng đã phải từ bỏ kế hoạch du lịch Việt Nam vì giá vé máy bay quá cao, thay vào đó, họ đã chọn Thái Lan do đường bay thuận tiện và giá vé tốt hơn. Tôi đã đi công tác tại hội chợ WTM London và ITB Berlin và nhận thấy giá vé cao đã cao gấp đôi so với thời điểm trước năm 2019.
Để phát triển ngành du lịch Việt Nam, việc phát triển hệ thống hàng không là rất quan trọng. Việc hợp tác giữa các đối tác trong ngành du lịch như hàng không, lữ hành, khách sạn và các cơ quan quản lý điểm đến sẽ thúc đẩy phục hồi và phát triển ngành du lịch. Việc định vị Việt Nam là một điểm đến du lịch bền vững, kinh doanh du lịch phải được tử tế và cung cấp trải nghiệm độc đáo là cần thiết.
Việt Nam có bốn điểm mạnh về tài nguyên du lịch khác biệt độc đáo so với các nước trong khu vực là văn hoá, thiên nhiên, con người và ẩm thực. Tuy nhiên, cơ chế chính sách, chất lượng nguồn nhân lực, sản phẩm du lịch, xúc tiến, quản lý điểm đến và ứng dụng chuyển đổi số là những điểm yếu của Việt Nam hiện nay.
Để thu hút khách du lịch quốc tế đến Việt Nam, cần cấp thiết tháo gỡ các điểm nghẽn và xúc tiến hiệu quả. Định vị Việt Nam là một điểm đến di sản văn hoá và thiên nhiên là cần thiết. Trong đó, di sản là khác biệt và bản sắc của Việt Nam. Việc định vị và cung cấp trải nghiệm độc đáo sẽ giúp du khách đến Việt Nam có trải nghiệm tốt hơn và muốn quay lại nhiều lần.
Thu hút khách du lịch cao cấp bằng sản phẩm và dịch vụ chất lượng
Lux Group đã từng tung chiến dịch WOW Vietnam dựa trên những thế mạnh của đất nước mình để thu hút khách cao cấp tới Việt Nam. Chiến dịch này đưa ra bảy lý do VIETNAM mời gọi du khách tới thăm gồm: V – Varied landscape (Phong cảnh đẹp), I – Indigenous culture (Văn hoá bản địa đặc sắc), E – Exotic beaches (Bãi biển đẹp), T – Timeless charm (Vẻ quyến rũ vô tận), N – Natural heritage sites (Các di sản thiên nhiên), A – Ancient cities (Các đô thị cổ), M – Memories to cherish forever (Trải nghiệm đáng nhớ).
Dưới góc độ nhà đầu tư kinh doanh du lịch, du thuyền, nhà hàng và khách sạn, tôi cho rằng Việt Nam cần phát huy 9 chữ S để trở thành cường quốc du lịch:
- System (hệ thống): Hệ thống chính sách, bao gồm Bộ Du Lịch, đã gỡ bỏ các rào cản và thúc đẩy phát triển kinh tế du lịch, đóng góp hơn 10% vào GDP. Thị thực điện tử Việt Nam (E-visa) đã được áp dụng cho tất cả khách du lịch muốn đến thăm Việt Nam, miễn visa ít nhất 45 ngày và được phép nhập cảnh và xuất cảnh nhiều lần đối với các nước đã mở rộng miễn visa đối với các thị trường nguồn và tiềm năng như Mỹ, Canada, Úc, New Zealand, Đông Âu, Ấn Độ. Khách du lịch có thể lấy visa ngay tại cửa khẩu quốc tế (visa on arrival) một cách dễ dàng và thuận tiện. Điều đặc biệt là tạo điều kiện cho những người nghỉ hưu từ 50 tuổi trở lên có thể dễ dàng đến Việt Nam để tiêu tiền, mua nhà ngôi nhà thứ hai (second home) nghỉ dưỡng, chăm sóc sức khoẻ và sống tại đây.
- Sun, Sand, Sea, Sail (Biển xanh, cát trắng, nắng vàng và du thuyền): Việt Nam có rất nhiều tiềm năng cho du lịch biển với bờ biển dài hơn 3000km và hơn 4000 hòn đảo. Có tới 28 tỉnh thành có biển và 125 bãi biển đẹp được công nhận trên thế giới, như Nha Trang, Lăng Cô, Lan Hạ và kỳ quan vịnh Hạ Long. Tuy nhiên, để phát triển du lịch biển đảo, chính sách cho kinh tế du lịch cần được thay đổi để tạo điều kiện thuận lợi hơn cho tour biển đảo và tour trải nghiệm trên vịnh. Việc đơn giản hóa thủ tục hành chính và quy chuẩn theo tiêu chuẩn quốc tế là cần thiết. Hạ tầng cảng biển và tài nguyên du lịch ven biển cũng cần được quy hoạch và khai thác hợp lý hơn. Tập đoàn Lux Cruises Group (Emperor Cruises và Heritage Cruises) đã và đang khai thác trên nhiều vịnh đẹp của Việt Nam và đang phát triển đội tàu, nhưng vẫn còn nhiều rào cản về cảng biển và quy định hàng hải.
- Scenery (Cảnh quan): Tận hưởng khoảnh khắc đẹp tự nhiên bền vững, điểm đến không ô nhiễm, cung cấp trải nghiệm đáng nhớ, giúp du khách tận hưởng những cảm xúc phong phú và mang về những kỷ niệm đáng nhớ.
- Smile (Nụ cười): Nụ cười toả nắng của tất cả người Việt Nam, từ cánh cửa hải quan đến những người lái xe xích lô, các nhân viên trong ngành du lịch cần có thái độ, kỹ năng và hiểu biết để đem đến sự hài lòng cho khách du lịch.
Ngoài ra, #SMILE (Cười). SMILE: S – Bền vững (Sustainability) với chiến lược phát triển xanh, thân thiện môi trường; M – Nguồn nhân lực (Manpower) với mục tiêu nâng cao kỹ năng của lực lượng lao động du lịch lên tiêu chuẩn quốc tế; I – Kinh tế bao trùm (Inclusive Economy) bảo đảm các hoạt động du lịch và vì du lịch, tính tới du lịch; L – Bản địa hóa (Localisation) trong đó đưa nét độc đáo của mỗi cộng đồng làm điểm thu hút du lịch; E – Hệ sinh thái (Ecosystem) tận dụng hệ sinh thái du lịch và kết hợp du lịch và nông nghiệp.
- Service (Dịch vụ): Thái độ + trình độ phục vụ + quy trình hiệu quả. Thái độ chiều khách của nhân viên du lịch rất quan trọng để gây ấn tượng đẹp với khách hàng và giúp họ quay lại nhiều lần. Điều này làm cho kinh tế du lịch tử tế, từ tâm và hiếu khách. Ngoài ra, quy trình phục vụ hiệu quả cũng rất quan trọng để đảm bảo chất lượng dịch vụ được cung cấp tốt nhất cho khách hàng.
- Shopping (Mua sắm): Việt Nam cần phát triển nhiều trung tâm mua sắm chuyên dụng cho hàng hóa cao cấp, các thương hiệu có hoàn thuế. Nên sản xuất các sản phẩm bản địa cao cấp, thủ công mỹ nghệ, thời trang, nông sản cà phê, trà xuất khẩu tại chỗ để thu hút khách hàng. Khách hàng muốn mua sắm những sản phẩm cao cấp nhưng vẫn tiếp tục mua sắm mà không bị cạn túi tiền.
- Sex (Tình dục): Khu vực đèn đỏ có giấy phép và được quản lý chặt chẽ, đảm bảo bảo vệ quyền lợi của người lao động. Đây cần trở thành một nghề hợp pháp, không bị cấm đối với khách hàng có nhu cầu sử dụng, dù nhiều đại biểu Quốc hội đã đề xuất hạn chế.
- Social Innovations (Cải tiến xã hội): Luôn đổi mới sáng tạo, số hoá vị nhân sinh và trải nghiệm khách du lịch, phục vụ thống kê, hoạch định chuẩn chiến lược, chấm dứt ước lượng, ước chừng, khoảng….
Khai mở và nâng tầm di sản Việt là điểm nhấn về du lịch trải nghiệm di sản văn hoá và thiên nhiên, đặc trưng và khác biệt nhất của Việt Nam. Điều này sẽ tạo ra giá trị mới, trải nghiệm đầy cảm xúc, bản sắc và tự hào dân tộc, thu hút du khách cao cấp trong và ngoài nước. Du lịch là để khám phá, học hỏi, tôn vinh, vui chơi và tận hưởng!
Mỗi điểm đến đều mang những bí mật, câu chuyện, kho báu về ẩm thực, thiên nhiên, văn hóa, nghệ thuật, di sản, lịch sử và con người của địa phương. Đó chính là điểm lôi cuốn du khách đến để khám phá, tận hưởng, thư giãn, hòa mình vào di sản văn hoá và thiên nhiên.
Khi đến Việt Nam, du khách không ngừng tìm kiếm những trải nghiệm mới lạ và độc đáo, khám phá văn hóa địa phương và hòa cùng người dân để tận hưởng vẻ đẹp của đất nước và con người nơi đây. Chính văn hóa Việt Nam sẽ làm nên sự khác biệt trong hành trình du lịch trải nghiệm của mỗi du khách.
Di sản là sự khác biệt độc đáo có bản sắc của du lịch Việt Nam.
Cultural Tourism – Du Lịch Văn Hoá theo định nghĩa trên Wikipedia, là một hoạt động du lịch để du khách học hỏi, khám phá, trải nghiệm và tận hưởng những giá trị văn hóa hữu hình và vô hình của điểm đến du lịch.
Sự lôi cuốn và sự hấp dẫn của sản phẩm du lịch của điểm đến là những hiện vật, sản phẩm trí tuệ, tinh thần và giá trị cảm xúc của một cộng đồng xã hội, bao gồm nghệ thuật, kiến trúc, lịch sử, di sản văn hóa, ẩm thực, văn chương, âm nhạc, sáng tạo công nghiệp và hành vi lối sống, hệ giá trị niềm tin và truyền thống văn hoá.
Du lịch di sản là một phần của du lịch văn hóa. Theo định nghĩa của Tổ chức Bảo tồn Di sản Lịch sử Quốc gia Hoa Kỳ, “Du lịch di sản văn hóa là du lịch để trải nghiệm điểm đến, hiện vật, các hoạt động thể hiện chân thực những câu chuyện và con người xưa và nay, nó bao gồm văn hóa, lịch sử và tài nguyên thiên nhiên”.
Di sản thiên nhiên – đường thủy, cảnh quan, rừng cây, đầm lầy, vùng cao, động vật hoang dã bản địa, côn trùng, thực vật, cây cối, chim và động vật. Di sản văn hoá hữu hình – các di tích lịch sử, tòa nhà, tượng đài, đèn biển, hiện vật trong viện bảo tàng và kho lưu trữ…
Di sản phi vật thể – phong tục tập quán, thể thao, âm nhạc, khiêu vũ, văn hóa dân gian, câu chuyện, hàng thủ công mỹ nghệ, kỹ năng và kiến thức bản địa.
Hiện cả nước có khoảng 40.000 di tích được kiểm kê. Trong đó, hiện có khoảng 10.000 di tích được xếp hạng cấp tỉnh, thành phố; trên 3.460 di tích cấp quốc gia; 107 di tích quốc gia đặc biệt, 164 bảo vật quốc gia.
Có 8 di sản được UNESCO công nhận là Di sản Văn hóa và Thiên nhiên thế giới và 14 di sản được UNESCO công nhận Di sản Văn hóa phi vật thể của nhân loại. Trong Chương trình Ký ức thế giới của UNESCO, Việt Nam có 7 Di sản tư liệu được UNESCO ghi danh. Ngoài ra, Việt Nam còn có 9 khu dự trữ sinh quyển thế giới.
Việt Nam cần định vị điểm đến là di sản hàng đầu Châu Á
Người Việt Nam sẽ trân quý giá trị di sản và khám phá 53 tỉnh thành đi hết đất nước khám phá. Du khách nước ngoài tìm tòi, mộng mơ, khám phá, thư giãn, trải nghiệm, tôn vinh con người Việt Nam, hoà mình vào văn hoá và thiên nhiên. Những di sản văn hoá và thiên nhiên cần phát huy giá trị di sản, nâng tầm, sáng tạo những trải nghiệm mới. Không những nâng cấp làm đẹp điểm đến để du khách đến thăm và nơi đáng sống cho người dân bản địa. Không ăn mày di sản mà sáng tạo di sản tạo nhiều trải nghiệm du lịch giầu cảm xúc và đáng nhớ cho lữ khách.
Tôi kiến nghị riêng cho Khánh Hoà, di sản biển đảo nghỉ dưỡng biển làm thương hiệu du lịch THIÊN ĐƯỜNG BIỂN ĐẢO hơn cả Phú Kẹt (Thái Lan) hay Bali (Indonesia), muốn vậy phải giữ sạch môi trường, biển đẹp, hài hoà kiến trúc và cảnh quan, ngừng tàn phá huỷ hoại di sản vật thể, bảo tồn và phát huy di sản biệt thự Bảo Đại, không xây dựng trên đảo hòn Một và bảo tồn san hô và hệ sinh thái dưới nước xung quanh hòn Mun.
Việt Nam cần xây dựng hệ thống cảng biển du lịch cho tàu quốc tế đến, sao cho các tàu siêu lớn (mega ship) vào cảng được không phải tăng bo như hiện nay và các tàu mang cờ Việt Nam chạy vùng cận duyên, nối Đà Nẵng – Nha Trang, Sài Gòn – Nha Trang bằng thuỷ lộ, kết nối nội thuỷ các vịnh Vân Phong với Nha Trang bằng đường thuỷ một cách dễ dàng, hút khách ở lâu hơn, đa trải nghiệm, chi tiêu tiền nhiều hơn.
Khẩn trương đưa kinh tế ban đêm vào hoạt động với nhiều trải nghiệm, khách có cái tiêu tiền hầu bao du khách mở nhiều hơn từ 6h tối tới 6h sáng, du thuyền chạy ban đêm không giới hạn giờ phải về bến. Cho phép ngủ đêm trên vịnh Nha Trang và Vân Phong bà cả 2 vịnh một hải trình, đa dạng hoá sản phẩm trải nghiệm và không tập trung vào một nguồn khách. Cần rút ra bài học về quản lý điểm đến, có ý kiến vai trò hiệp hội du lịch và các DMO tại Nha Trang hoạt động rất tốt. Mở ra những thị trường mới, Úc là thị trường mới cho DL Khánh Hoà nếu có bay thẳng, các nước nói Tiếng Nga ngoài Ucraine và Nga. Hàng không mở lối trước kết nối nhà nước, nhà hàng, nhà xe, nhà cung cấp, nhà tàu du lịch khi phát triển thị trường mới, fam trip, pres trip và bán ngay được sản phẩm và đảm bảo được sản phẩm bán chuỗi liên kết vốn là điểm yếu của DL Việt Nam!.
Hiện nay khách du lịch có xu hướng tìm điểm đến mới cho thị trường mới, mùa du lịch mới ngoài mùa cao điểm để du lịch quanh năm, khách quen tìm sản phẩm mới, du lịch theo chủ đề mà Nha Trang Khánh Hoà nhiều lợi thế như Golf, Mice, wellness chăm sóc sức khoẻ toàn diện, du lịch thể thao, mạo hiểm, phim trường, cruise và yacht du thuyền, du lịch sang trọng luxury hút khách cao cấp.
Vĩ thanh
Việt Nam cần thực hiện cạnh tranh bằng chiến lược kết nối hàng không tốt, gỡ các rào cản, đưa ra nhiều trải nghiệm du lịch đa dạng cho du khách về thân, tâm và trí tuệ, đảm bảo có nguồn lao động có chất lượng cao và được đào tạo tốt, có thái độ, kỹ năng và hiểu biết tốt về ngành du lịch. Để làm mới ngành du lịch, Việt Nam cần có chiến lược thương hiệu quốc gia, thay đổi logo và bộ nhận diện mới, xác định điểm mạnh của ngành du lịch và đưa ra chính sách visa đột phá, có tư duy mới về kinh tế du lịch, kết nối hàng không và lữ hành có chính sách phục hồi ngắn, trung và dài hạn.
Để đạt được mục tiêu đón 8 triệu khách mới vào năm 2023 và biến Việt Nam thành quốc gia du lịch hàng đầu Châu Á vào năm 2030, cần thành lập một ban chuyên trách chịu trách nhiệm và được chỉ đạo trực tiếp bởi Thủ tướng để gỡ bỏ những khó khăn trong ngành du lịch, khách sạn và hàng không, đưa ra quyết sách nhanh chóng để phát triển ngành kinh tế này. Đồng thời, cần có ban điều hành và chịu trách nhiệm mới để thay đổi cục diện và đạt được mục tiêu nói trên.
Phạm Hà
Chủ tịch kiêm CEO
Lux Group
Email: [email protected]
0912303096
Vietnam’s Based Lux Travel DMC Has Been Nominated for Five Categories of World Travel Award 2023
For the second time, Lux Travel Dmc (a member of Lux Group) has been nominated under the ‘Asia’s Leading Destination Management Company’ category at the World Travel Awards 2023.
(Hanoi 14 March 2023) After a rigorous selection procedure, Lux Travel Dmc emerged with a nomination for 5 categories: Asia’s Leading Destination Management Company 2023, Asia’s Leading Luxury Tour Operator 2023, Asia’s Leading Tour Operator 2023, Vietnam’s Leading Destination Management Company 2023, Vietnam’s Leading Tour Operator 2023. Among the top three candidates for the best luxury tour operators in Asia, the nomination of ‘Asia’s Leading Destination Management Company’ for the second time, confirming its position as a leader within the Asia luxury tourism industry. https://www.worldtravelawards.com/profile-33516-lux-travel-dmc
As a company, Lux Travel Dmc (www.luxtraveldm.com) has contributed significantly to the benchmarking of experiential travel, lifestyle, luxury travel, adventure travel, the secret hideaway collection, MICE and heritage tourism within Vietnam and throughout Asia under brand Lux Travel Dmc, Lux MICE, Lux Cruises Group, Adventura Travel and the Secret Hideaway Collection. In sharing their intimate knowledge of the region they have helped create the ultimate luxury travel experience, establishing a unique travel style of insightful and rewarding tourism. Travel is now all about destinations, experiences, and memories.
As a company, it is famous for providing travelers with the ultimate travel experience along with establishing a unique style of travel. Famous for its sophisticated and luxurious services, the company has its own offices and representatives on five continents. In receiving a nomination, Lux Travel DMC. (www.luxtraveldmc.com) has effectively been issued with a global endorsement from thousands of travel professionals who believe that their distinct blend of niche and experiential travel is worth sharing with the rest of the world.
Celebrating 18 years at the forefront of the Vietnamese and Asian travel industry, Lux Travel Dmc promotes a style of travel that goes beyond the idea of the conventional sightseeing packages, paying particular focus on immersing clients in the local culture and venturing out to lesser-known détinations and new destination such as Sri Lanka for guests to discover, dream, explore, indulge, relax, experience and immerse. With offices all over the world, luxury vehicles, five-star cruises, boutique hotels, and travel experts provide authentic and unique travel experiences. The key thing sophisticated travelers want today is personal service and the opportunity to have unique encounters with a destination’s culture, history, and people – something they can’t Google. The company has just launched the secret hideaway collection for post-pandemic travelers.
Pham Ha, Founder, and CEO of Lux Travel DMC (www.luxtraveldmc.com) said: “We are honored to be nominated as Asia’s leading destination management which coincides with the celebration of our 18th anniversary. We are a luxury travel trendsetter, one of the leaders in the market. We share our unique travel experiences and intriguing perspective with clients who wish to see Vietnam and beyond. To be nominated by such a prestigious committee is a testament to the innovative product we create and the dedicated team who drives it. I am proud of the whole luxers team who know how to provide a “wow” service to our most sophisticated travelers”.
Famous for Heritage Cruises Binh Chuan Cat Ba Archipelago, coming soon, Lux Travel Dmc will be at the forefront of luxury cruising in Phu Quoc Island City with an ultra-luxury alternative – Emperor Cruises. This prestigious project, driven by Lux Travel Dmc, is positioning itself as a five-star cruising experience with butler service on a traditional Vietnamese wooden and steel vessel where royal glamour, history, and heritage provide the right blend of service, luxury, and unique travel experience and quiet efficiency. The project will create jobs, boost the region’s economy, and help position Phu Quoc as one of the world’s major luxury tourist destinations.
Pham Ha added: “We enjoyed 65% recovery last year and 75-90% to pre-pandemic levels. Some markets such as German market, 100% back to 2019 levels. We expect and prepare a full recovery next year. We promote our authentic, unique travel experiences and call for investors for our very potential of cruises and yachts in Vietnam. The number of cruise tourists accounts for only 2-3% of the total number of international visitors to Vietnam. It’s necessary to attract investors to invest in cruise ships and yachts with Vietnamese nationality that run along the coast. Be the first to cruise along Vietnamese coast in 2025 aboard our Lux Cruises”.
Last year, Lux Travel won Vietnam’s leading destination management company 2022 of WTA. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill the most sophisticated traveler’s expectations. Lux Travel Dmc won numerous travel awards nationally and internationally. For voting dates from now to 23 July 2023. The World Travel Awards (www.worldtravelawards.com ) serve to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry. Hailed as the “Oscars” of the travel industry, the awards seek to raise the standards of customer service and overall business performance throughout the international industry. Now in their 30th year of operation, the World Travel Awards have evolved to represent a global search for the very best travel and tourism brands.
Lux Group To Launch Two Mega Yachts to Celebrate its 20th Anniversary
Lux Group Is Developing A Fleet Of Two Luxury Vessels. The official unveiling should be sometime in 2025.
“The Lux Yacht Collection represents the next chapter of our long history of industry-leading innovation, and a milestone moment for our company as we continue to capitalize on new opportunities.” says Lux Group Founder and CEO Pham Ha.
Details surrounding the first superyacht SPIRIT and PRESIDENT of the LUX Yacht Collection reveal about 99 suites and duplex suites, a spa, a salon, several bars/restaurants, a gym, a huge infinity swimming pool, and an outdoor movie theater. To ensure guests’ needs are attended to, there will be enough staff to assist them with personalized services.
It’s evident that President’s sleek design, soothing and neutral hues, and contemporary layout were thoughtfully crafted to appeal to a clientele who is seeking relaxation, serenity, and the service they’ve come to expect from the brand.
First and foremost, guests were more than pleased with the ample amount of space both in their suites (purposely not referred to as cabins) as well as across the expansive and numerous common areas of this 190-meter vessel.
The company promised more square footage per passenger and with just 99 suites and a passenger count of more than 300, guests on board the first sailing were happily surprised with the room to stretch out.
The mega yacht is stunning, truly a floating work of art, featuring spacious suites that all offer balconies and high ceilings, 5 dining venues, various inviting common areas, multiple pools (including an infinity one), a handful of whirlpools, a spa, fitness center, cigar lounge, and watersports marina.
Sailing the Coastline of Vietnam
Added two cruises under Emperor Cruises Brand for Nha Trang and Phu Quoc, Lux Cruises Group Is Developing A Fleet Of Two Luxury Vessels and Attending ITB Berlin 2023.
The marine tourism sector, which is a top priority of the country’s sea economy Master Plan 2030-45, has been struggling to attract investment in cruise harbours and coastal infrastructure to lure globally branded cruise fleets connected with worldwide destinations. Cruise services are one of the key products in building marine tourism as a core part of the ‘blue sea economy’ plan.
The coast of Vietnam is ranked the 33rd in the world. This nation ranks in the top 12 countries for the most beautiful bays in the world including Halong, Lan Ha, Lang Co and Nha Trang. Although Vietnam has 3,260 km of coastline, 125 world- class beautiful beaches, 3000 islands, and 28 coastal cities, it still does not have a cruise ship fleet. Vietnam must have cruise ships along the coast and to carry passengers from Vietnam to other countries.
Making a 67.3 per cent share of the country’s total tourism revenue, a top favourite ocean destination among 156 beach nations, cruise tourism in Vietnam has not been promoted properly so far. The number of cruise tourists accounts for only 2-3% of the total number of international visitors to Vietnam.
Lux Group’s Founder and CEO Pham Ha emphasized that it is necessary to attract investors to invest in cruise ships and yachts with Vietnamese nationality that run along the coast. Be the first to cruise along Vietnamese coast in 2025!
Lux Cruises (www.lux-cruises.com) is a member of Lux Group (www.luxgroup.vn), an award-winning Asian travel and hospitality group with more than 20 years delivering authentic and unique experiences.
Lux Cruises is a combination of 6 cruises, tenders, speedboats under two brands, Emperor Cruises (www.emperorcruises.com) and Heritage Cruises (www.heritagecruises.com), operating in the most scenic bays and archipelagos of Vietnam: Halong Bay, Bai Tu Long Bay, Lan Ha Bay (Cat Ba Archipelago), Nha Trang Bay and Phu Quoc Archipelago.
“Our vision is to start our first expeditions on the Gulf of Tonkin and further expand between Hanoi Capital and Halong Bay on the Red River and its tributaries, along the coastline of Vietnam, on the Mekong River and to other Southeast Asia countries” said Pham
Ha “Lux Group Is Developing A Fleet Of Two Luxury Vessels in 2025 if you interest in our iconic products and investment opportunities, visit our Vietnam Pavillon at ITB Berlin 2023”.
“The Lux Yacht Collection represents the next chapter of our long history of industry-leading innovation, and a milestone moment for our company as we continue to capitalize on new opportunities.” says Lux Group Founder and CEO Pham Ha.
Details surrounding the first superyacht SPIRIT and PRESIDENT of the LUX Yacht Collection reveal about 99 suites and duplex suites, a spa, a salon, several bars/restaurants, a gym, a huge infinity swimming pool, and an outdoor movie theater. To ensure guests’ needs are attended to, there will be enough staff to assist them with personalized services.
LUX GROUP TO LAUNCH “WOW VIETNAM” AT ITB BERLIN 2023
Vietnam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture.
Blessed with geographical location, climate, and natural resources, Vietnam has shown plenty of potential for developing tourism. With more than 3,000 km of coastline covering green forests and majestic landscapes, this nation also boasts about 125 beaches and ranks in the top 12 countries for the most beautiful bays in the world. 70% activities come from maritime tourism.
“We used the seven letters of the country’s name: V – Varied landscape, I – Indigenous culture, E – Exotic beaches, T – Timeless charm, N – Natural heritage sites, A – Ancient cities, M – Memories to cherish forever”, said Pham Ha Founder and CEO Lux Group.
“WOW Vietnam” was created with an aim to attract discerning travelers, who wish to experience its defining characteristics: thrills, nature, heritage, festival, pristine, experiential travel, scenery and essence.
“As travel expert, here is our definition of charm that the slogan of Vietnam tourism must be promoted in all trade shows, embassies, all media, travel players even local people. We promote luxury, MICE, Adventura, The secret hideaway collection and our heritage cruises line with authentic and unique travel experiences at ITB Berlin 2023”.
“Depending in each market and need, the marketing campaign can be focused and bespoke such as endless of discovery, food, nature, culture, shops…. Discover, dream, explore, indulge, relax and immerse in the cultural and natural heritage of Vietnam.”
Thrills
The thrills offered are endless and span a wide range, including: hiking, trekking, biking, kayaking, climbing, rafting, snorkeling, scuba diving, fishing, hot air ballooning, camping, yachting and more. Some of the locations where these activities can be enjoyed include: Sapa, Halong Bay, Cat Ba Archipelago, Cu Lao Cham, the Central Highlands, the Mekong Delta, Nha Trang, Phan Thiet, Con Dao, the Phu Quoc Islands and many more.
Nature
The nature amazes visitors, from the green beauty of the national parks, reserves and ramsars, to the mountains, waterfalls, rivers, lakes and grottoes. Halong Bay is among the new Seven Natural Wonders of the World. Visitors will discover the natural allure of Vietnam by indulging in a wide array of accommodations, tour packages and attractions at places such as Mai Chau, Pu Luong, Sapa, Ha Giang, Ba Be, Halong Bay, Phong Nha Ke Bang, the Central Highlands, Nam Cat Tien and many more.
Heritage
With its long history and unique way of life, Vietnam has a rich heritage. There are many interesting and diverse sites to be found around the country. Trang An has been just named world heritage listed site, Vietnam now boasts 8 world natural and cultural heritage sites, not to mention many intangible cultural heritages. Should promote heritage as national tourism brand locally and internationally.
Vietnamese lifestyles
Many colorful festivals can be enjoyed year round. The time after Tet Nguyen Dan (Vietnamese Lunar New Year) is especially exciting. Other festivals include the Perfume Pagoda, Hung King, Kate, and Lim and Giay Festivals, just to name a few. 54 nationalities with 54 various cultures and lifestyles to discover in the country. Vietnamese is friendly and hospital, always with smiles.
Pristine
Many pristine islands and beaches are to be found in this tropical country. Vietnam has 3,620 km of coastline, with beautiful white sand beaches and world class resorts. Of these, you should not miss the stunning sand and clear waters of My Khe, Cua Dai, Nha Trang, Ninh Van Bay, Quy Nhon, Mui Ne, Vung Tau, Phu Quoc and the Con Dao Islands.
Bliss
Holidaymakers have the choice of new and trendy boutique hotels, spas, golfing, cruises, shopping centers, restaurants and nightlife. With new luxury hotels and world class golf courses having recently opened or set to open soon, and the introduction of luxury train journeys, exclusive cruises and upscale private tours spanning the length of the country, Vietnam is fast emerging as an exciting luxury destination in Asia.
Scenery
Spectacular scenery and a diverse landscape exist from North to South. Mountains, forests, nature reserves, rivers, beaches, and islands are all here to be enjoyed. Verdant patchworks of rice paddies and pointed lampshade-style hats are just a small part of what there is to be seen in this formerly war ravaged country. Visitors will see more than the economic repression often portrayed on worldwide television and in newspapers. There is also natural beauty, a harmonious array of ethnic cultures, imperial monuments, timeless traditional villages, idyllic sea resorts and dynamic cities.
Essence
Vietnam boasts scores of traditions, lifestyles and religions. The friendly and hospitable population has been influenced by the cultures of China, France and America, and this is reflected in the country’s lifestyle, architecture, cuisine and art. Vietnamese cuisine is acclaimed worldwide and become the buzz words of all travelers. www.luxgroup.vn
Lux Group Sets Sail on the Blue Ocean Strategy.
Mr. Pham Ha, Founder and CEO of Lux Group, tells local media of his journey in the travel business and the current state of Vietnam’s tourism sector and his ambition to sail along the Vietnamese coastline.
From just one person in 2004, Luxury Travel and now Lux Group’s founder Pham Ha, with many years’ experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travellers to Vietnam and Southeast Asia. His passion is to elevate and raise the bar of the luxury side of Vietnam tourism.
The Lux Group (www.luxgroup.vn) now has a range of brands with 250 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia.
The entrepreneur, Pham Ha, and the Lux Group have won numerous prestigious travel awards including the Oscar of tourism industry: World Travel Awards 2022.
1.What brought you to the travel industry and why did you choose to serve luxury travelers instead of regular travelers?
My life is a journey, and happiness for me is the voyage, not the destination. I studied both English and French and I enjoy traveling, which brought me to this field. I was at university when I started out as a tour guide, then went through many positions in the travel industry before founding Luxury Travel in 2004 after having earned an BBA, focusing on the luxury segment, which remained unnoticed at that time. I chose the smaller way to achieve greater things, created appropriate experiences to meet customers’ travel wishes and demands, and gradually became a specialist in the domain of luxury travel. Travel is now all about destinations, experiences and memories.
2. How do you define luxury travel and the luxury that you bring to customers?
Vietnam tops lists for culture, food, outdoor travel, art and, of course, beaches and islands. We used the seven letters of the country’s name: V – Varied landscape, I – Indigenous culture, E – Exotic beaches, T – Timeless charm, N – heritage sites, A – Ancient cities, M – Memories to cherish forever.
There is no general definition of “luxury” for everyone. For people who travel abroad for the first time, this is a luxury for them, but for those who have traveled to more than 70 countries, like me, luxury travel is new experiences with personalized touches, where even the smallest needs are fulfilled. We define luxury as the whole of personalized experiences. We provide the right experience to our customers and touch their emotions with pleasant surprises.
#TouchingHearts with a team of locals and expatriates aims to give travelers exactly what they want and anticipate. With dedication and close association with agents and tour operators, we ensure the delivery of authentic luxury travel experiences using expertise, know-how, and solid infrastructure to our luxury clients. Our ambition is to help spread its values, mission, and vision.
3. Who are the luxury travelers coming to Vietnam? Do they have any special demands?
The luxury world includes luxury homes, personal luxury, and luxury services, and luxury travel is part of luxury services, providing high-class facilities with perfect services. Only 3 to 5 per cent of visitors to Vietnam are luxury travelers.
Unlike mass-market travelers, high-end travelers often prefer to travel in small groups and their requirements include privacy and authentic and unique experiences at destinations. This segment can be divided into five groups: The traditional group desires unique and different experiences to show off and attract the attention of others.
The second group enjoys luxury whenever they can. The third group seeks new experiences as they have money, and their numbers are increasing. The last two segments are honeymooners and groups of older people who like luxury as they love traveling with family.
Travel now is all about destinations, experiences and memories. Each destination has secrets, stories, and treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the main attraction for savvy travelers who come to explore, dream, discover, enjoy, relax, and immerse in cultural and natural heritage.
We are luxury minded experts with many years of experience and know-how expertise in creating unique and memorable travel experiences and creating memories to last a lifetime. Luxury is experiential and personal. We will exceed travelers’ expectations and promise them smooth travel with our award-winning service from our hearts to theirs.
As a long-standing player in the tourism industry, what do you think is negatively affecting the development of tourism?
I find Vietnam’s tourism sector lacks a long-term strategic vision, and development is scattered and unsustainable. In my opinion, there are four major issues that Vietnam needs to act upon immediately. The first is the formulation of tourism policies, the second is human resources, the third is tourism products, and the fourth is effective tourism promotion.
4. The Politburo has issued a resolution on tourism development for the first time and the government is also implementing solutions to develop tourism into a spearhead economic sector. What solutions would you prioritize to promote rapid and sustainable tourism development?
Should must review after 5 years, it’s important to move quickly from resolutions to specific government action, from the central to local levels. Most important is to change the perception of tourism at all levels. Officials must be aware that tourism earns revenue and creates jobs. I have proposed a tourism ministry at many tourism conferences, which would operate independently from the central to local level, following the Thai model. Of the four issues I mentioned above, priority should be given to creating more tourism products, providing incentives for businesses to do what the law does not grant.
We saw that inland waterways were too rudimentary to develop Red River tourism in the north. Hanoi’s ports are inferior to those in Ho Chi Minh City and Da Nang. Connecting Ha Long, Hai Phong, Ninh Binh and Nam Dinh, the great Red River was once the “King of Waterways”, according to the patriotic entrepreneur Bach Thai Buoi, who transformed transportation on the waterways of the north of Vietnam as a whole in the early 20th century. The poor development of Red River tourism is a major setback for Hanoi’s tourism. We bring heritage alive and conquer all rivers in the North by cruising expeditions.
5. Hotel and resort investment is currently booming. Is this a good sign or a bad sign?
Vietnam’s tourism sector lacks forecasts and vision, and this type of sudden development is not sustainable. Many places with large-scale construction are actually ruining the landscape and tourism resources, such as Sapa, Ba Na, Nha Trang, and Phu Quoc Island. We never have any foreign tourists booking cable car tours. They go to Sapa, but not to take the cable car. Nha Trang has welcomed Chinese and Russian guests in massive numbers, so hotels mushroomed.
With a lack of a proper architectural planning, this affects the natural landscape and it also deters other Europeans from coming to Nha Trang. Now, it is completely dependent on Chinese travelers, but this will lead to an oversupply of hotels for Chinese mass tourists.
Encouraging European guests back to Nha Trang is difficult. Phu Quoc Island, meanwhile, is growing too quickly and this is also not good. Ha Long Bay is getting more and more crowded and polluted and local authorities do not create new experiences, instead banning popular activities such as swimming and visiting caves and new overnight cruises. Vietnam’s tourism sector should focus on the quality of incoming visitors and the quality of destinations. I am more sad than happy.
6. It seems you love the style of Emperor Bao Dai, as Emperor Cruises is based on his style. Is this style attractive for tourists? Do you find that foreign tourists are interested in this cultural nostalgia?
The Emperor Cruises Nha Trang, Halong and. Phu Quoc was inspired by the lavish lifestyle of Emperor Bao Dai, Vietnam’s last monarch. Built in the style of the 1930s, each suite features interesting stories from his life. There are eight ensuite cabins with a private balcony, ocean views, a butler service, and a limousine.
Cruising artfully, Emperor Cruises aims to bring a truly all-inclusive cruising experience, where you can enjoy every single moment on board and be treated like kings and queens with exquisite cuisine, 24-hour room service, and an interesting itinerary featuring many fun activities. Moreover, you can choose to dine whenever and wherever you wish. There are unlimited free massage and sauna services, food and beverages, and no bill to pay at the end.
I studied Vietnamese history and adore this important historical figure, who tried new ways to improve the country but at the wrong time. Incorporating culture and history into travel experiences is part of our plans and visitors love this nostalgia. Many travelers are familiar with the history of Vietnam but not so many people know about the emperor.
I was also fortunate enough to meet Mr. Nguyen Dac Xuan, a Hue historical researcher, and gathered a lot of unknown information and rare artifacts concerning Emperor Bao Dai, Queen Nam Phuong, and other members of the royal family. We would like visitors to experience the essence of Vietnam through authenticity, culture, heritage, history, and people while cruising with us amid the natural wonders of the country.
7. The last question, how about your sailing plam along the coastline of Vietnam and how about the recovery of your Lux Group in 2023?
We enjoyed 65% recovery last year and 75-90% to pre-pandemic levels. Some markets such as German market, 100% back to 2019 levels. We expect and prepare a full recovery next year. We go to ITB Berlin to promote our authentic, unique travel experiences and call for investors for our very potential of cruises and yachts in Vietnam.
The marine tourism sector, which is a top priority of the country’s sea economy Master Plan 2030-45, has been struggling to attract investment in cruise harbours and coastal infrastructure to lure globally branded cruise fleets connected with worldwide destinations. Cruise services are one of the key products in building marine tourism as a core part of the ‘blue sea economy’ plan.
The coast of Vietnam is ranked the 33rd in the world. This nation ranks in the top 12 countries for the most beautiful bays in the world including Halong, Lan Ha, Lang Co and Nha Trang. Although Vietnam has 3,260 km of coastline, 125 world- class beautiful beaches, 3000 islands, and 28 coastal cities, it still does not have a cruise ship fleet. Vietnam must have cruise ships along the coast and to carry passengers from Vietnam to other countries.
Making a 67.3 per cent share of the country’s total tourism revenue, a top favourite ocean destination among 156 beach nations, cruise tourism in Vietnam has not been promoted properly so far. The number of cruise tourists accounts for only 2-3% of the total number of international visitors to Vietnam. It’s necessary to attract investors to invest in cruise ships and yachts with Vietnamese nationality that run along the coast. Be the first to cruise along Vietnamese coast in 2025 aboard our Lux Cruises!
Heir to the legacy of Vietnam’s king of ships: Sea tourism and expectations for a ‘made in Vietnam’ fleet.
The marine tourism sector, which is a top priority of the country’s sea economy Master Plan 2030-45, has been struggling to attract investment in cruise harbours and coastal infrastructure to lure globally branded cruise fleets connected with worldwide destinations.
Cruise services are one of the key products in building marine tourism as a core part of the ‘blue sea economy’ plan.
“The number of cruise tourists accounts for only 2-3% of the total number of international visitors to Vietnam. With a long coast and beautiful beaches, Vietnam has become a destination for international cruise vesels. Almost all cruises have to dock at cargo ports in Vietnam, while international standards for entertainment and free-duty shops at arrival ports have yet to be developed,” Pham
Ha President and CEO Lux Cruises Group said.
The number of cruise travelers to Vietnam are increasing, and cruise ships to the country are getting bigger, carrying up to 4,500-4,800 passengers. The time of stay at Vietnamese ports is also longer, and they stop at more ports instead of only 1-2 ports as before. However, the number of cruise tourists accounts for only 2-3% of the total number of international travellers to Vietnam.
Pham Ha said sea tourism is still dealing with barriers that have blocked business and kept investors at bays such as Nha Trang, Lan Ha, Ha Long Bay, Phu Quoc Islands for decades. There are bottlenecks for tourism businesses and investors were the legal framework, destination management and poorly linked tour services among the 28 coastal provinces. Cruise tourism in Vietnam has not been promoted properly.
Although Vietnam has 3,000km of coastline, 125 world- class beautiful beaches, 3000 islands, and dozens of coastal cities, it still does not have a cruise ship fleet. Vietnam must have cruise ships to carry passengers from Vietnam to other countries. Pham Ha, emphasized that it is necessary to attract investors to invest in cruise ships and yachts with Vietnamese nationality that run along the coast.
“Adventurous beach sports, diving, kayaking, fishing, night art performances and entertainment should be included for local cruise fleets, while preferential policies are needed for investors in infrastructure, ship building and cruise ports, Ha added.
Lux Cruises Group is positioning as Vietnam’s most luxurious cruise line.
Blessed with geographical location, climate, and natural resources, Vietnam has shown plenty of potential for developing tourism. With more than 3,000 km of coastline covering green forests and majestic landscapes, this nation also boasts about 125 beaches and ranks in the top 12 countries for the most beautiful bays in the world. 70% activities come from maritime tourism.
Promoting island and sea tourism development is what Vietnam Tourism Board has mainly focused on. “We used the seven letters of the country’s name: V – Varied landscape, I – Indigenous culture, E – Exotic beaches, T – Timeless charm, N – Natural heritage sites, A – Ancient cities, M – Memories to cherish forever”. Concludes Pham Ha
Therefore, LUX CRUISES would like to be a part of this mission to dedicate to inspiring the beauty of Vietnam to many more international partners, customers, and friends. Lux Cruises, a member of Lux Group, was founded in 2004 operating chiefly in ultra-luxury and luxury cruise and travel services. The Lux Cruises Group aims to build made-in-Vietnam’s most luxurious cruises fleet serving different bays and islands along the coastline of Vietnam.
Inspired by the spirit and the ambition of Vietnamese entrepreneur Bach Thai Buoi, who was very famous for his patriotism and business success in the early 20th century, Pham Ha built up his brand Heritage Cruises in 2019. This luxury cruise line has now two brands: Emperor Cruises and Heritage Cruises. Each cruise ship is artwork with stunning design and delightful services delivered by their enthusiastic award-winning team since 2014.
Lux Cruises to launch brand new super yacht,
President Cruises and Yacht in 2025 for expedition along the coast of Vietnam
President Cruises’s sleek design, soothing and neutral hues, and contemporary layout were thoughtfully crafted to appeal to a clientele who is seeking relaxation, serenity, and the service they’ve come to expect from the brand.
First and foremost, guests are more than pleased with the ample amount of space both in their suites (purposely not referred to as cabins) as well as across the expansive and numerous common areas of this 190-meter vessel.
The company promiss more square footage per passenger and with just 150 suites and a passenger count of more than 300 for over night and 1000 víitors for a day, guests on board the first sailing were happily surprised with the room to stretch out.
The first made-in-Vietnam mega yacht is stunning, truly a floating work of art, featuring spacious suites that all offer balconies and high ceilings, 5 dining venues, various inviting common areas, multiple pools (including an infinity one), a handful of whirlpools, a spa, fitness center, cigar lounge, and watersports marina. www.lux-cruises.com
